Technology Trends for Selling Wine: AI, NFTs, and Gamification

Winemaking is one of the oldest industries in the world, and selling wine is one of the oldest mercantile trades there is. But despite the venerable traditions that run deep in the industry, there have been a number of ways in which new technologies are revolutionizing wine sales.  The connections are not obvious at first, however. Sure, terms like AI, ChatGPT, NFTs, and gamification have […]

Technology

CopperLink Is Your Key to DTC Shipping Our technology platform is called CopperLink, a proprietary software solution, specifically designed for the unique needs of direct to consumer wine shipping. Functionality to Increase Productivity  CopperLink provides functionality to improve visibility, increase productivity, and makes access to data and reporting easy and simple High-level attributes: 24/7 system access, order tracking, and real-time reportingClub & allocation scheduling tools with […]

Make or Break the DTC Customer Experience with Technology: An Interview with Andrew Kamphuis, President of Commerce7

Andrew Kamphuis is the president of Commerce7, which specializes in eCommerce and POS solutions for the wine industry. Andrew himself has been an expert in the DTC technology development and fulfillment space for almost two decades. For our fifth Expert Series interview, our team sat down to talk with Andrew about DTC eCommerce and wine club/subscription modeling features, and how these can help a winery […]

A Tale of Two Approaches: Harvesting by Hand and CPL People Over Automation

In both the world of winemaking and logistics, technology has made tremendous strides in efficiency and automation. Yet, there are times when the best results come from people who care deeply about their craft. Take, for example, wineries that harvest their grapes by hand. While machines can pick grapes faster, hand-harvesting provides a level of quality and care that often leads to superior wines. Similarly, […]

Handling Seasonal Wine Shipping Spikes

  For businesses in the wine industry, the holiday season, special events, and major wine releases often lead to sharp spikes in shipping demand. Meeting customer expectations during these busy times can be challenging, especially when it comes to maintaining both the quality and timely delivery of wine shipments. Partnering with Copper Peak Logistics (CPL) , a third-party logistics provider, offers a strategic solution. CPL […]

More Expert Strategies to Increase DTC Wine Sales

The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 Sovos/ShipCompliant DTC Wine Shipping Report came out earlier this year, giving us some insight about how the U.S. wine industry did in 2023. These reports spurred a webinar session with Sovos/ShipCompliant and Commerce 7, reviewing the Sovos report and going over the online sales data trends from Commerce 7, […]

Tomorrow is Here: 3 Futuristic-Sounding Technologies that Are About to Take Over in the Wine Industry

We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will particularly affect the kinds of wineries that come to us for help […]