Getting Ahead of OND: Top Tips from Our Shipping Experts

Now is the time to start planning for the busy holiday season (OND). We’ve written about OND planning in the past, but this year we turned directly to our experts and asked: What are they seeing “on the ground” this year, and what advice do they have for wineries for the coming season? Here are their top three tips. Tip #1: Decide on Gifting/Kitting ASAP […]

More Expert Strategies to Increase DTC Wine Sales

The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 Sovos/ShipCompliant DTC Wine Shipping Report came out earlier this year, giving us some insight about how the U.S. wine industry did in 2023. These reports spurred a webinar session with Sovos/ShipCompliant and Commerce 7, reviewing the Sovos report and going over the online sales data trends from Commerce 7, […]

What Our Experts Advise When it Comes to Summer Shipping for Wine

Wine is sensitive to high temperatures, and that makes shipping it during the summer months extra tricky. Even if a bottle never passes through what we typically think of as the “hotter” states, the temperature in a carrier truck during the summer can be high enough to ruin a bottle for the end consumer. We’ve written about the various options for summer shipping many times […]

Big Market, Big Commitment:‌ ‌An‌ ‌Interview‌ ‌with‌ Brian Baker,‌ ‌Expert in Three-Tier, DTC, and Export Channels

Brian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk about imports and how foreign wine brands are now looking at direct-to-consumer (DTC) channels. You‌ ‌can‌ ‌listen‌ ‌to‌ ‌the‌ […]

Connecting with the Consumer: An Interview with Bronwyn Ney, Expert in Customer Relationship Marketing

Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here […]

Make a Splash, Steal the Show: An Interview with Steve Randazzo, Expert in Experiential Marketing

Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID Economy.” We spoke with Steve recently about in-person and online experiences, and how wineries can approach them no […]

With 2020 in the Rearview Mirror, Here’s What We Learned from the Industry Experts

Every year, we make a point of attending several industry events and combing through industry reports to take stock of what has been happening in the wine industry over the past year and what it predicted for the next. (For example, you can see our past analyses on the 2017 and 2019 SVB Wine Report, and our notes on the 2018 and 2019 Wine Industry […]