With 2020 in the Rearview Mirror, Here’s What We Learned from the Industry Experts

Every year, we make a point of attending several industry events and combing through industry reports to take stock of what has been happening in the wine industry over the past year and what it predicted for the next. (For example, you can see our past analyses on the 2017 and 2019 SVB Wine Report, and our notes on the 2018 and 2019 Wine Industry […]

The Convenience Revolution: An Interview with Shep Hyken, Customer Service and Experience Expert

Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine […]

Our Expertise

We Specialize in Certain Client Categories and Serve Their Unique Needs When you create a partnership with Copper Peak Logistics, you’ll enjoy world-class support from a team of wine industry and eCommerce professionals with over 40 years of expertise. That means you can enjoy a faster speed to market, increased sales potential, and streamlined shipping costs.  Wineries Custom Branded Packaging Food and Culinary Items Specialty […]

Capabilities

DTC Fulfillment That Is As Special As Your Wines Your wine is your craft. Enhancing the experience of receiving it is ours. At Copper Peak Logistics, we deliver the very best experience in wine fulfillment, supporting you as you cultivate your direct-to-consumer sales through wine clubs, eCommerce, events, telesales, and tasting rooms. We pick, pack, and ship your wines with the utmost care and precision, […]

Technology

CopperLink Is Your Key to DTC Shipping Our technology platform is called CopperLink, a proprietary software solution, specifically designed for the unique needs of direct to consumer wine shipping. Functionality to Increase Productivity  CopperLink provides functionality to improve visibility, increase productivity, and makes access to data and reporting easy and simple High-level attributes: 24/7 system access, order tracking, and real-time reportingClub & allocation scheduling tools with […]

How to Ensure a Successful Shipping Season in 2020 and Beyond

This time of year is when the wine industry usually plans for peak holiday shipping season (“OND”). In the past, we’ve given some helpful advice to wineries wanting to make this busy season as smooth as possible, especially for their DTC shipments. But we probably aren’t the first to tell you: 2020 is going to be a little different. That’s not to imply that the […]

Luxury Wine Marketing: 5 Key Insights

Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based on extensive research on luxury products and wines specifically, and includes interviews with luxury wine producers, experts, and consumers alike. I thought it would be helpful to give our readers some […]