Search Results For: expert
Brian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk about imports and how foreign wine brands are now looking at direct-to-consumer (DTC) channels. You can listen to the […]
Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here […]
Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID Economy.” We spoke with Steve recently about in-person and online experiences, and how wineries can approach them no […]
Every year, we make a point of attending several industry events and combing through industry reports to take stock of what has been happening in the wine industry over the past year and what it predicted for the next. (For example, you can see our past analyses on the 2017 and 2019 SVB Wine Report, and our notes on the 2018 and 2019 Wine Industry […]
Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine […]
We Specialize in Certain Client Categories and Serve Their Unique Needs When you create a partnership with Copper Peak Logistics, you’ll enjoy world-class support from a team of wine industry and eCommerce professionals with over 40 years of expertise. That means you can enjoy a faster speed to market, increased sales potential, and streamlined shipping costs. Wineries Custom Branded Packaging Food and Culinary Items Specialty […]
You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed. How do you get the word out? This is not a trivial task. You could have the most delicious wine on the planet, but if no one knows about it, it […]