The CPL Buzz
The Secret to Winery Success is Also What Makes Them (and Us) Unique
09.12.2018 | by: Stacey Heuer

  There is no doubt that the wine industry is special, but what makes it unique? What draws people to it, and how can wine brands take advantage of what sets them apart? These questions have been swimming around in my head for some time. Being a born and raised Sonoma girl, I have worked in and around wineries my entire life. I worked at […]

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7 Trends Currently Affecting Wine Sales and Wine Shipping
08.17.2018 | by: The Copper Peak Team

There’s no doubt about it: Changes are coming to the wine industry. And many of the trends we are seeing on the horizon will directly affect DTC wine sales, eCommerce wine sales, and the fulfillment of both. Being aware of these trends is step one. Strategies going forward will need to take these 7 trends into account and plan accordingly. And we think this can […]

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It’s August, and the Time for Strategizing About Corporate Gifts is Now
07.27.2018 | by: Merilee Anderson

If you have a wine club or other DTC sales channel, you may have thought about corporate gifting. Corporate gifts are a great opportunity, not only to sell more product, but to really get your brand and name out there and in front of new potential customers. The trick is, and if you want to do it right, you’ve got to start the planning and […]

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