The CPL Buzz
2017 Review and Looking Forward
12.26.2017 | by: The Copper Peak Team

So much has happened this year in the wine industry. It’s that time of year to look back, take stock, and make a few educated guesses for the coming year! 2017 saw an industry that’s growing steadily even as it grapples with the changing demographics of the consumer market. Topics that we’ve explored previously and at length—social media, engagement, and of course, DTC sales—are no […]

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How Should Wineries Approach Non-Wine Merchandise?
12.18.2017 | by: Dave Dobrow

Some wineries sell souvenirs. Some give away small gifts to their loyal wine club customers. And some are uncertain whether non-wine merchandise can or should be a part of their overall business strategy. No wonder we here at Copper Peak have been noticing more and more wineries asking about non-wine merchandise. For example, we’ve had wineries ask us about packing free gifts during fulfillment of […]

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As Always We Are Very Thankful, But Maybe More So This Year
11.22.2017 | by: The Copper Peak Team

It’s Thanksgiving week. In coming days families across the nation will be sitting down to give thanks and celebrate all the good things that happened this year. The Copper Peak team uses this time of the year to express thanks to our clients, business partners, family, and friends, and to celebrate another awesome year together. But this year is different. The harrowing days of firestorms […]

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