2019 Review, and Looking Forward
Every year, we here at Copper Peak like to take a look back over the events of the past year and try to anticipate some trends for the year to come. 2019 was full of changes for the industry; understanding, weathering, and even embracing those changes will take much thought and effort. At the same time, we’ve personally seen the wine industry in this nation […]
Employee Spotlight: Katiria Rodriguez
Katiria “Kay” Rodriguez is our Outbound Logistics Manager here at Copper Peak. Her role is integral to the success of our clients, and she’s been performing her job on our team with style since 2007! Fondly known as “Miss Kay” around the office, she is constantly busy finding ways to provide great service to our clients. For Kay, Copper Peak Logistics isn’t just a team—we’re […]
Giving Thanks and Seeing the Wine Industry Through Our Eyes
We’re a lucky bunch here at Copper Peak, and we have plenty for which to be thankful. And it’s important to be thankful out loud, publicly. It helps us realize how much we truly have and reframes our day-to-day work, creating a positive vibe that others can catch, too. But today, I want to do more than just give thanks. I want to express my […]
Creating Tasting Room Experiences with Food Pairings
Mark Twain, upon hearing that a newspaper had mistakenly published his obituary, reportedly laughed and said, “The reports of my death are greatly exaggerated.” We think the same is true about reports that the tasting room is dead. The tasting room is not dead; but a new generation of wine goers is looking for a different experience. And the industry is delivering, especially when it […]
The New Meaning of “Customer Experience” in a DTC Wine World
What is the value of a bottle of wine, to the consumer? Perceived quality is part of the equation, as is price. But the experience surrounding the purchase and enjoyment of that wine plays a large role, too. Many wineries are learning that they need to provide an experience in their tasting rooms. But there are experiences that come with wine club subscriptions and eCommerce […]
How to Ensure a Successful Shipping Season When Selling Wine DTC
Right now, growers are in peak harvest time for grapes. It’s also peak time for shipping wine DTC. Heat holds put in place during the summer are being released; wineries are ramping up their holiday marketing campaigns and flash sale events; and consumers themselves are driving up the demand for shipping across the board through October, November, and December (the “OND” shipping season). The start […]
What is eCommerce Doing to Our Environment? How Can the Wine Industry Help
Did you know that the month of July, 2019, was the hottest month on Earth ever since human beings have been keeping records? In fact, of the 10 hottest years on record, eight have happened in the past 10 years. (Only 2011 and 2012 missed being in the top 10.) Regardless of what your politics are, this should be disturbing, especially for the wine […]