We’re a lucky bunch here at Copper Peak, and we have plenty for which to be thankful. And it’s important to be thankful out loud, publicly. It helps us realize how much we truly have and reframes our day-to-day work, creating a positive vibe that others can catch, too. But today, I want to do more than just give thanks. I want to express my […]
Mark Twain, upon hearing that a newspaper had mistakenly published his obituary, reportedly laughed and said, “The reports of my death are greatly exaggerated.” We think the same is true about reports that the tasting room is dead. The tasting room is not dead; but a new generation of wine goers is looking for a different experience. And the industry is delivering, especially when it […]
What is the value of a bottle of wine, to the consumer? Perceived quality is part of the equation, as is price. But the experience surrounding the purchase and enjoyment of that wine plays a large role, too. Many wineries are learning that they need to provide an experience in their tasting rooms. But there are experiences that come with wine club subscriptions and eCommerce […]
Right now, growers are in peak harvest time for grapes. It’s also peak time for shipping wine DTC. Heat holds put in place during the summer are being released; wineries are ramping up their holiday marketing campaigns and flash sale events; and consumers themselves are driving up the demand for shipping across the board through October, November, and December (the “OND” shipping season). The start […]
Did you know that the month of July, 2019, was the hottest month on Earth ever since human beings have been keeping records? In fact, of the 10 hottest years on record, eight have happened in the past 10 years. (Only 2011 and 2012 missed being in the top 10.) Regardless of what your politics are, this should be disturbing, especially for the wine […]
Steve Gross is Vice President, State Relations at the Wine Institute and an expert in DTC wine regulations and compliance. We interviewed him back in 2017, talking about logistics, compliance, and DTC wine law. With so much happening in this space, we decided to reconnect with Steve to get his perspective on a number of new developments. Dave: Great talking with you again, Steve. A […]
It’s rare that we speak with a winery owner or manager and don’t hear about laws, licensing, regulations, and compliance—and all of the effort required to keep up with it all. Here’s a pretty typical pattern: A winery decides it wants to grow, and hears about a great new trend. Maybe it’s building a new eCommerce website, or offering food in its tasting room […]