The Convenience Revolution: An Interview with Shep Hyken, Customer Service and Experience Expert
Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine […]
Attn Wine Club Managers: California’s “Automatic Renewal Law” DOES Apply to Wine Clubs
We at Copper Peak Logistics are always trying to stay aware of laws that can impact wineries, especially if we feel they will have an impact on DTC wine sales and shipping. Wine Institute recently issued “Important Winery Compliance Information” that directly affects wine clubs that we think is extremely important for all wineries to be aware of. On July 1, 2018, California passed a […]
Wineries Need to Read This Before Doing Their Strategic Planning for 2020
This is the time of year when two things happen in our industry: One, several important reports about the wine industry and DTC wine sales come out; and two, wineries are trying to formulate their strategic plans for the year based on those reports. While we here at Copper Peak would never discourage anyone from becoming better informed, we understand that poring over a handful […]
Employee Spotlight: Joseph Miranda
Joseph is a DTC wine logistics natural, having started out crushing boxes at a young age and working his way up in the industry. He joined the Copper Peak Logistics team in 2017, bringing with him over a decade of experience. Joseph’s role as Account Manager includes working closely with our clients to make sure their programs are running smoothly and that we continue […]
Holiday Shipping Season Is Not Over Until You Complete Your Wine Fulfillment Post-Mortem
The end of the year tends to be busy for anyone selling wine DTC. Between the release of heat holds, holiday gifts, and the usual wine club subscription orders, there is a lot of activity happening in fulfillment centers and carrier companies, as well as at in-house facilities. Even so, this is precisely the time to take stock of what worked and what didn’t, and […]
2019 Review, and Looking Forward
Every year, we here at Copper Peak like to take a look back over the events of the past year and try to anticipate some trends for the year to come. 2019 was full of changes for the industry; understanding, weathering, and even embracing those changes will take much thought and effort. At the same time, we’ve personally seen the wine industry in this nation […]
Employee Spotlight: Katiria Rodriguez
Katiria “Kay” Rodriguez is our Outbound Logistics Manager here at Copper Peak. Her role is integral to the success of our clients, and she’s been performing her job on our team with style since 2007! Fondly known as “Miss Kay” around the office, she is constantly busy finding ways to provide great service to our clients. For Kay, Copper Peak Logistics isn’t just a team—we’re […]