Looking Back and Looking Forward
The year is winding down quickly, and we are all looking forward to what next year holds. As a company, and as individuals, we have been so impressed with how the wine community has responded to the challenges thrown our way this past year. As we look back, a few things have stuck out that we thought of sharing: Leadership During Crisis. There have been […]
Reflecting On Our Interconnectedness This Thanksgiving Season
I can remember several Thanksgivings when family would gather around the table, and we would all share something for which we were thankful. Does your family have a similar tradition? There are some perennial favorites. “Health” and “family” usually top people’s lists. So do positive events: Finding a new job, getting married, or simply being able to come together. Every year that I work for […]
Copper Peak Logistics Has A New Midwest Home: Additional Capacity and More Opportunity to Help Reach DTC Customers
We are happy to announce a new home for Copper Peak Logistics in St. Louis, MO! Our new 55,000 sq. ft. facility, dubbed “Copper Peak Research,” will be a key component in our plans to help winery and alcohol beverage clients keep up with growing customer demand and expectations. This facility will give them a strategic advantage in getting packages into customers’ hands quickly, with […]
Charitable Organizations to Support in Wine Country
Many people, including clients, vendors, and friends, have been reaching out to us these past few weeks to ask how they can help…specifically, how they can help the growers, vintners, restaurant workers, and small business owners in California during these hard times. We asked some of our winery clients directly: “What are the best ways someone can help your business?” Every time, the answer that […]
Employee Spotlight: Vivian Mosqueda
Meet Vivian (“Vivi”), our inventory specialist! When we asked Vivi what she liked best about working here, she said “I like the people I work with and the energy! I am always learning new things and growing with the company.” Learning new things and growing with the company are indeed two hallmarks of Vivi’s time with us here. She started her journey with us on […]
How to Ensure a Successful Shipping Season in 2020 and Beyond
This time of year is when the wine industry usually plans for peak holiday shipping season (“OND”). In the past, we’ve given some helpful advice to wineries wanting to make this busy season as smooth as possible, especially for their DTC shipments. But we probably aren’t the first to tell you: 2020 is going to be a little different. That’s not to imply that the […]
Luxury Wine Marketing: 5 Key Insights
Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based on extensive research on luxury products and wines specifically, and includes interviews with luxury wine producers, experts, and consumers alike. I thought it would be helpful to give our readers some […]