The CPL Buzz
Slow Season for Your DTC Wine Club? Not Really: Summer is for Strategy
05.31.2019 | by: Merilee Anderson

[Updated May 31, 2019] Some people might say that summer is the “slow time” in our industry. It’s true that spring tends to be busy for us and for the DTC wine clubs we serve, and then things settle down during the summer months, picking up again as the holidays draw near. But just because things move more slowly in summer, that doesn’t mean this […]

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DTC Wine Sales and the Final Mile of Delivery
05.28.2019 | by: Dave Dobrow

[Updated May 28, 2019] As important as “bud break” is in the wine industry, equally important is the final mile journey that your wine takes when a customer purchases from your Direct to Consumer channels. You’ve probably noticed that shipping wine is very different from shipping other kinds of goods. And yet, customers still expect the same low cost and convenience that they get from […]

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Is Your Wine a Luxury Brand? Marketing Wine to the Affluent
05.13.2019 | by: Dave Dobrow

Wine has always been a product that sells better to demographics with disposable income. This is part of the reason well-established baby boomers are still a large part of the market, and why gen Xers are still an untapped demographic, while millennials have not yet become the largest wine demographic despite being the largest buying population. (The SVB/Sovos 2019 State of the Wine Industry presents […]

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