07.09.2021 | by: The Copper Peak Team
The Way Forward: A Summary of Three Industry Reports for 2021

Several industry reports have come out in the first half of the year—and, as we expected, they had a lot to say. The wildfires and pandemic really changed the way that wineries did business, but that has also opened up a lot of new opportunities for wineries both large and small. Here are some of the main points we took away from these reports.  2021 […]

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06.29.2021 | by: Milton Cornwell
Connecting with the Consumer: An Interview with Bronwyn Ney, Expert in Customer Relationship Marketing

Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here […]

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06.21.2021 | by: The Copper Peak Team
Kitting Can Be Creative, But Start Planning with Your Fulfillment Partner Now

eCommerce and buying patterns have drastically changed in the wake of COVID-19. With these DTC shifts comes the opportunity for wineries to really explore and expand their unique and personalized offerings.  Corporate gifting, holiday gift packs, and tasting kits really took off as companies and individuals replaced in-person happy hours and parties with gifts shipped to people’s homes. As we experienced over the last year […]

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06.02.2021 | by: Milton Cornwell
Multiple Shipping Facilities – Does it make sense?

Why should it matter if your DTC fulfillment partner has multiple shipping facilities? We’ve found that the question of multiple shipping facilities is a very misunderstood concept in the wine fulfillment business, especially when it’s called many things—bifurcation, forward staging, and splitting inventory. Some wineries assume that multiple facilities means that the vendor is too big for them, or the concept is possibly too complex […]

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05.24.2021 | by: The Copper Peak Team
Employee Spotlight: Steve Colson

Meet Steve Colson, our Director of Operations, based in St. Louis. Steve has been with the company for 13 years and bears the Copper Peak staff nickname of “master chef” because he’s always cooking and bringing in his specially prepared dishes to keep his hungry staff members happy and well fed. (That said, we often notice Steve with a diet coke in one hand and […]

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05.19.2021 | by: The Copper Peak Team
The Shipping Industry is Facing New Challenges

Shipping had a brief moment in the public spotlight last month when a tanker ship became stuck in the Suez canal, an event that had ripple effects throughout global trade—not to mention one that became fodder for internet memes. But dig a little deeper, and we see that shipping and logistics has gone through a more tectonic change in the last year. The causes might […]

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04.20.2021 | by: Milton Cornwell
Make a Splash, Steal the Show: An Interview with Steve Randazzo, Expert in Experiential Marketing

Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID Economy.” We spoke with Steve recently about in-person and online experiences, and how wineries can approach them no […]

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