The CPL Buzz
A Deeper Dive Into the Unpacking Experience in DTC Wine Sales
05.15.2017 | by: Dave Dobrow

Retailers have known for decades that packaging represents an important touchpoint with consumers. This has lead to an entire field of package design, which has kept a massive army of designers and engineers employed and making ever-more-interesting boxes and displays.   When it comes to DTC shipments, however, things are much more akin to the Wild West: Best practices are suggestions more than strict laws, […]

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Not All Subscription Models Are the Same…
04.03.2017 | by: Milton Cornwell

In the past we’ve written about subscription service models, comparing them with the “fruit of the month” clubs of past decades. While the idea of regularly sending items to club subscribers is certainly not new, today’s subscription models have grown and diversified in many exciting ways. Wineries considering a wine club subscription service will want to think through the different types and ensure that they […]

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We Were Right: Millennials are Changing the Wine Market!
02.24.2017 | by: Dave Dobrow

In 2015, we published some materials that predicted, in part, that Millennials were a growing segment in the wine market—and that with their entry into the market would come a change in consumer behavior toward brands and the wine experience. After listening to the Silicon Valley Bank 2017 Wine Report (SVB report for short), I was relieved to hear that we were, by and large, […]

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