The CPL Buzz
The Industry Speaks: DTC Wine Revenues Up, And Subscriptions Will Soon Be Nailed Down
07.23.2017 | by: Milton Cornwell

The most recent issues of Wine Business Monthly had some astonishing (and telling) things to say about the growth of DTC sales in the wine industry, based on their 2017 Wine Business Monthly/Silicon Valley Bank tasting room survey. We thought it best to highlight some of them, and then ask “Why?” First and foremost was that DTC sales were up 15% on average (including both […]

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How Should Wineries Structure Their Shipping Deals? 8 Awesome Ideas.
07.12.2017 | by: Dave Dobrow

Roughly 88% of consumers say they would be more likely to shop at a site online if they were promised free shipping. No wonder so many merchants are considering discounted or free shipping. The question is: Should wineries be doing the same for their DTC sales? Or for their wine clubs and subscriptions services? More importantly, are such incentives a solid part of a long-term […]

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Starting a Business is Like Raising a Child…
06.21.2017 | by: Milton Cornwell

  Elon Musk, CEO of SpaceX and Tesla and a world-renowned investor, engineer, and inventor, once said, “Creating a company is almost like having a child.” Man, was he ever right. Ten years ago we gave birth to our baby, Copper Peak Logistics. It wasn’t just a matter of getting an idea on a whim, raising some capital, and hanging a sign on a building. […]

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