Paul Mabray is the founder of WineDirect, VinTank and currently a Vice President at AveroBuzz. Our own Dave Dobrow sat down to talk with him about social media, digital engagement and using data to craft the customer experience.   Dave: So Paul, you started Vintank (now operating under Avero as AveroBuzz), which is social media software designed specifically for the wine industry. And you’ve been […]

The most recent issues of Wine Business Monthly had some astonishing (and telling) things to say about the growth of DTC sales in the wine industry, based on their 2017 Wine Business Monthly/Silicon Valley Bank tasting room survey. We thought it best to highlight some of them, and then ask “Why?” First and foremost was that DTC sales were up 15% on average (including both […]

Roughly 88% of consumers say they would be more likely to shop at a site online if they were promised free shipping. No wonder so many merchants are considering discounted or free shipping. The question is: Should wineries be doing the same for their DTC sales? Or for their wine clubs and subscriptions services? More importantly, are such incentives a solid part of a long-term […]