The CPL Buzz
Not All Subscription Models Are the Same…
04.03.2017 | by: Milton Cornwell

In the past we’ve written about subscription service models, comparing them with the “fruit of the month” clubs of past decades. While the idea of regularly sending items to club subscribers is certainly not new, today’s subscription models have grown and diversified in many exciting ways. Wineries considering a wine club subscription service will want to think through the different types and ensure that they […]

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We Were Right: Millennials are Changing the Wine Market!
02.24.2017 | by: Dave Dobrow

In 2015, we published some materials that predicted, in part, that Millennials were a growing segment in the wine market—and that with their entry into the market would come a change in consumer behavior toward brands and the wine experience. After listening to the Silicon Valley Bank 2017 Wine Report (SVB report for short), I was relieved to hear that we were, by and large, […]

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8 Takeaways from the 2017 SVB Wine Report by Rob McMillan of Silicon Valley Bank
02.15.2017 | by: Dave Dobrow

Recently, I had the pleasure of participating in a webinar about the state of the 2017 Wine Industry hosted by Silicon Valley Bank (SVB). Every year, SVB puts out one of the wine industry’s most authoritative annual reports, with forecasts based on a survey of more than 500 wineries. Here are some of the main takeaways from that webinar: Younger generations are slowly creeping into […]

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