Connecting with the Consumer: An Interview with Bronwyn Ney, Expert in Customer Relationship Marketing

Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here […]

The Convenience Revolution: An Interview with Shep Hyken, Customer Service and Experience Expert

Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine […]

Attn Wine Club Managers: California’s “Automatic Renewal Law” DOES Apply to Wine Clubs

We at Copper Peak Logistics are always trying to stay aware of laws that can impact wineries, especially if we feel they will have an impact on DTC wine sales and shipping. Wine Institute recently issued “Important Winery Compliance Information” that directly affects wine clubs that we think is extremely important for all wineries to be aware of. On July 1, 2018, California passed a […]

Wineries Need to Read This Before Doing Their Strategic Planning for 2020

This is the time of year when two things happen in our industry: One, several important reports about the wine industry and DTC wine sales come out; and two, wineries are trying to formulate their strategic plans for the year based on those reports. While we here at Copper Peak would never discourage anyone from becoming better informed, we understand that poring over a handful […]

2019 Review, and Looking Forward

Every year, we here at Copper Peak like to take a look back over the events of the past year and try to anticipate some trends for the year to come. 2019 was full of changes for the industry; understanding, weathering, and even embracing those changes will take much thought and effort.  At the same time, we’ve personally seen the wine industry in this nation […]

The New Compliance Game: A Follow-up Interview with Steve Gross, Vice President, State Relations at the Wine Institute

Steve Gross is Vice President, State Relations at the Wine Institute and an expert in DTC wine regulations and compliance. We interviewed him back in 2017, talking about logistics, compliance, and DTC wine law. With so much happening in this space, we decided to reconnect with Steve to get his perspective on a number of new developments. CPL: Great talking with you again, Steve. A […]

DTC Past, Present, and Future: An Interview with Lesley Berglund, CO-Founder and CEO of WISE Academy

Lesley Berglund is the Founder and CEO of ACT Coaching, which coaches wineries on change management, as well as Co-Founder and Chairwoman of WISE Academy. A third-generation Napa Valley native as well as a serial entrepreneur, Lesley has been at the forefront of selling wine DTC for decades. For our most recent Expert Series interview, our team sat down to talk with her about the […]