On Tasting Rooms and Trying Times: An Interview with Brian Baker, Sales and Profitability Specialist

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the future  of the tasting room, especially in the face of COVID-19 quarantine.   Milton Cornwell: […]

The Convenience Revolution: An Interview with Shep Hyken, Customer Service and Experience Expert

Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine […]

The New Compliance Game: A Follow-up Interview with Steve Gross, Vice President, State Relations at the Wine Institute

Steve Gross is Vice President, State Relations at the Wine Institute and an expert in DTC wine regulations and compliance. We interviewed him back in 2017, talking about logistics, compliance, and DTC wine law. With so much happening in this space, we decided to reconnect with Steve to get his perspective on a number of new developments. Dave: Great talking with you again, Steve. A […]

DTC Past, Present, and Future: An Interview with Lesley Berglund, CO-Founder and CEO of WISE Academy

Lesley Berglund is the Founder and CEO of ACT Coaching, which coaches wineries on change management, as well as Co-Founder and Chairwoman of WISE Academy. A third-generation Napa Valley native as well as a serial entrepreneur, Lesley has been at the forefront of selling wine DTC for decades. For our most recent Expert Series interview, our own Dave Dobrow sat down to talk with her […]

On All Fronts: An Interview with Jeremy Benson, President of Benson Marketing Group

Jeremy Benson is the president of Benson Marketing Group, a leading marketing agency to makers and sellers of wine and spirits around the globe, with offices in Napa Valley, New York, and Paris. Jeremy is also the executive director of Free the Grapes!, a national grassroots coalition of wine lovers, wineries, and retailers who seek to remove restrictions in states that still prohibit consumers from […]

Make or Break the DTC Customer Experience with Technology: An Interview with Andrew Kamphuis, President of Commerce7

Andrew Kamphuis is the president of Commerce7, which specializes in eCommerce and POS solutions for the wine industry. Andrew himself has been an expert in the DTC technology development and fulfillment space for almost two decades. For our fifth Expert Series interview, our own Dave Dobrow sat down to talk with Andrew about DTC eCommerce and wine club/subscription modeling features, and how these can help […]

No Longer The Wild West Of Wine: An Interview with Jeff Carroll, VP Product and Marketing at Compli, Board Member with Free the Grapes!

Jeff Carroll is the Vice President of Product and Marketing at Compli, which specializes in compliance for the alcoholic beverage industry; Jeff himself has been an expert in the DTC compliance space for over a decade. For our fourth Expert Series interview, our own Dave Dobrow sat down to talk with Jeff about DTC compliance, the wine industry’s growth, and consumer behavior. [Read our first […]