Big Market, Big Commitment:‌ ‌An‌ ‌Interview‌ ‌with‌ Brian Baker,‌ ‌Expert in Three-Tier, DTC, and Export Channels

Brian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk about imports and how foreign wine brands are now looking at direct-to-consumer (DTC) channels. You‌ ‌can‌ ‌listen‌ ‌to‌ ‌the‌ […]

Connecting with the Consumer: An Interview with Bronwyn Ney, Expert in Customer Relationship Marketing

Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here […]

Make a Splash, Steal the Show: An Interview with Steve Randazzo, Expert in Experiential Marketing

Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID Economy.” We spoke with Steve recently about in-person and online experiences, and how wineries can approach them no […]

Wine for Normal People: An Interview with Elizabeth Schneider, Award-Winning Podcaster and Wine Educator

Elizabeth Schneider is the award-winning host of Wine for Normal People®, a podcast, book, and online community for people who like wine (but not the “attitude that [sometimes] goes with it”). She is also an experienced speaker on entrepreneurship and wine, as well as a certified sommelier and wine educator. We recently spoke with Elizabeth to get her perspective on what motivates customers, both today […]

On Tasting Rooms and Trying Times: An Interview with Brian Baker, Sales and Profitability Specialist

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the future of the tasting room, especially in the face of COVID-19 quarantine. Milton Cornwell: […]

The Convenience Revolution: An Interview with Shep Hyken, Customer Service and Experience Expert

Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine […]

The New Compliance Game: A Follow-up Interview with Steve Gross, Vice President, State Relations at the Wine Institute

Steve Gross is Vice President, State Relations at the Wine Institute and an expert in DTC wine regulations and compliance. We interviewed him back in 2017, talking about logistics, compliance, and DTC wine law. With so much happening in this space, we decided to reconnect with Steve to get his perspective on a number of new developments. CPL: Great talking with you again, Steve. A […]