We introduce the second part of our Subscription Services Reports: The Cutting Edge of Wine Subscription Models – How the Industry is Driving Engagement with Technology, Personalization, and More.
The subscription services business is one of the fastest growing segments in eCommerce today. Wine clubs have existed for some time, well before the most recent subscription service craze. They have allowed wineries to bring their products, their brand, and their tasting room experience directly to consumers. But wine clubs have also had a historical problem with attrition: Typical length of wine club membership is only between 24 and 28 months, and 29% of wine clubs—almost a third—have an average membership of less than one year.
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