'Winery Merchandise: Strategy and Ideas From Industry Experts and Successful Cases' Download


Wineries are asking more and more about non-wine merchandise, including logoed apparel, promotional products, and souvenirs. Early adopters are showing signs of success with these things when they are an intentional part of an overall strategy. The merchandise itself needs to resonate with the brand and brand story and be a thoughtful part of an overall customer experience. We review some ideas for using merchandise as part of a larger strategy, as well as the potential ROI for non- wine products.

How Copper Peak Solves Your Problems
Improve your speed to market by using our existing infrastructure
Enhance your customer satisfaction and retention
Lower your total cost of administration and shipping
Tap into our scalability and flexibility to reach new markets
Gain access to simple yet powerful supply chain technology
Build your business by having more time to focus on it