4 Laws You Might Have Missed that Are Regulating the Wine Industry
It’s rare that we speak with a winery owner or manager and don’t hear about laws, licensing, regulations, and compliance—and all of the effort required to keep up with it all. Here’s a pretty typical pattern: A winery decides it wants to grow, and hears about a great new trend. Maybe it’s building a new eCommerce website, or offering food in its tasting room […]
So, You Want to Be in the Wine Business?
You’ve decided to enter the wine space and you’re looking into logistics. You might be considering a 3PL to handle your DTC shipping details. As a winery, an importer/retailer, or as a marketing agent, you will need to become educated as you do your diligence to find the right fulfillment partner. To help with this process, Copper Peak Logistics has put together five important considerations […]
Shopping Cart Abandonment: More Emails, More Patience
Shopping cart abandonment is the bane of ecommerce, and retailers try all sorts of strategies to re-engage customers who have forsaken an order. A new study by retail marketing company Listrak looked at the top 1,000 internet retailers and their use of shopping cart abandonment (SCA) campaigns . This was the fifth consecutive year that Listrak ran this study, and the main finding was that, […]