09.22.2020 | by: The Copper Peak Team
How to Ensure a Successful Shipping Season in 2020 and Beyond

This time of year is when the wine industry usually plans for peak holiday shipping season (“OND”). In the past, we’ve given some helpful advice to wineries wanting to make this busy season as smooth as possible, especially for their DTC shipments. But we probably aren’t the first to tell you: 2020 is going to be a little different. That’s not to imply that the […]

Read Article
09.09.2020 | by: Milton Cornwell
Luxury Wine Marketing: 5 Key Insights

Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based on extensive research on luxury products and wines specifically, and includes interviews with luxury wine producers, experts, and consumers alike. I thought it would be helpful to give our readers some […]

Read Article
08.18.2020 | by: Milton Cornwell
What We Learned About Our Work and Ourselves During Quarantine

One thing that has really struck us here at Copper Peak Logistics over the last few months is how well our team came together and made it happen when the pandemic hit. For me, preparing for a new way of working reinforced just how important good relationships were—with your workforce, your leadership team, your vendors, and your clients. That made me curious about what other […]

Read Article
08.07.2020 | by: Milton Cornwell
Wine for Normal People: An Interview with Elizabeth Schneider, Award-Winning Podcaster and Wine Educator

Elizabeth Schneider is the award-winning host of Wine for Normal People®, a podcast, book, and online community for people who like wine (but not the “attitude that [sometimes] goes with it”). She is also an experienced speaker on entrepreneurship and wine, as well as a certified sommelier and wine educator. We recently spoke with Elizabeth to get her perspective on what motivates customers, both today […]

Read Article
07.13.2020 | by: The Copper Peak Team
Employee Spotlight: Jacob Wolbert

Meet Jacob, one of our dedicated order pickers here at CPL! You might have to look up high to find Jacob, as his job often takes him 18 feet into the air, pulling products for daily order fulfillment. Jacob enjoys the fast pace of picking orders, always working ahead of the packing team to keep those stations full and on-schedule. Jacob also gets a hard […]

Read Article
06.24.2020 | by: Milton Cornwell
Safety Guidelines

We are very encouraged by the gradual opening of our wineries, restaurants, and other valley businesses. We know that you are dealing with the many operating procedures that must be adopted to accommodate serving our customers, but we are truly thankful for the opportunity to get back to business. We have opened our doors back up to visitors and guests and ask that you review the […]

Read Article
The Top Ten Things Wineries Can Learn from Amazon in 2020

In the wine industry, 2020 will likely be remembered as the year wineries had to step up their eCommerce (and general DTC) game. And who are they looking to as a shining example of success? No doubt that Amazon is the powerhouse when it comes to eCommerce, and while buying a bottle of wine and having it shipped direct-to-consumer is importantly different from shipping other […]

Read Article
Load More Posts