Big Market, Big Commitment: An Interview with Brian Baker, Expert in Three-Tier, DTC, and Export Channels
Brian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk about imports and how foreign wine brands are now looking at direct-to-consumer (DTC) channels. You can listen to the […]
Copper Peak’s Recipe for Peak Holiday Shipping Success
Peak shipping season is just around the corner, which means that now is the time to plan ahead for all of the opportunities that come with holiday gifting. What kind of planning? It’s not enough to make sure you (or your fulfillment house) have enough bottles on hand and a calendar of wine club drop dates—you’ll want to make sure that each element is in […]
Employee Spotlight: Sharon Groene
Meet Sharon Groene, our Senior Accounting Coordinator in St. Louis. Sharon is our “go-to” gal. Since Copper Peak’s inception, Sharon has been responsible for all aspects related to invoicing Copper Peak clients. From creating their monthly invoices to receiving payments and every step in between, Sharon is on top of it every day. If you ask Sharon what she likes most about working at Copper […]
The Way Forward: A Summary of Three Industry Reports for 2021
Several industry reports have come out in the first half of the year—and, as we expected, they had a lot to say. The wildfires and pandemic really changed the way that wineries did business, but that has also opened up a lot of new opportunities for wineries both large and small. Here are some of the main points we took away from these reports. 2021 […]
Connecting with the Consumer: An Interview with Bronwyn Ney, Expert in Customer Relationship Marketing
Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here […]
Kitting Can Be Creative, But Start Planning with Your Fulfillment Partner Now
eCommerce and buying patterns have drastically changed in the wake of COVID-19. With these DTC shifts comes the opportunity for wineries to really explore and expand their unique and personalized offerings. Corporate gifting, holiday gift packs, and tasting kits really took off as companies and individuals replaced in-person happy hours and parties with gifts shipped to people’s homes. As we experienced over the last year […]
Multiple Shipping Facilities – Does it make sense?
Why should it matter if your DTC fulfillment partner has multiple shipping facilities? We’ve found that the question of multiple shipping facilities is a very misunderstood concept in the wine fulfillment business, especially when it’s called many things—bifurcation, forward staging, and splitting inventory. Some wineries assume that multiple facilities means that the vendor is too big for them, or the concept is possibly too complex […]