What Our Experts Advise When it Comes to Summer Shipping for Wine
Wine is sensitive to high temperatures, and that makes shipping it during the summer months extra tricky. Even if a bottle never passes through what we typically think of as the “hotter” states, the temperature in a carrier truck during the summer can be high enough to ruin a bottle for the end consumer. We’ve written about the various options for summer shipping many times […]
Meet the New Senior Vice Presidents at Copper Peak Logistics
Copper Peak is proud to announce new positions in our executive structure. Two long-term members of our team have received new titles: Stacey Heuer, formerly Vice President of Operations, has been named Senior Vice President of Operations. Merilee Anderson, formerly Vice President of Client Services, is now our Senior Vice President of Client Services. So, why the new titles? In plain terms, we’re recognizing Stacy […]
Three Ideas to Increase Wine Sales in a Slow Season, or a Slow Year
Wine sales have a seasonal cycle to them. Wine orders, especially DTC wine orders, tend to spike during the holiday season (OND) and then even out in the new year, tapering off to a slower season as summer approaches. But inventory does not always match this cycle. It’s not uncommon for a winery to see pallets of inventory waiting to move just as the slow […]
Employee Spotlight: Ana “Gabi” Zuniga
Meet Ana Zuniga—or “Gabi” as we know her—one of the packers here at Copper Peak Logistics. Together with our other packers, she is responsible for pulling orders and making sure our clients’ products not only get out on time, but that they are safely and beautifully packed so every end-customer is happy. Gabi brings a little bit of that happiness to our team everyday, too. […]
Tomorrow is Here: 3 Futuristic-Sounding Technologies that Are About to Take Over in the Wine Industry
We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will particularly affect the kinds of wineries that come to us for help […]
Marketing Fundamentals for Small Wineries
You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed. How do you get the word out? This is not a trivial task. You could have the most delicious wine on the planet, but if no one knows about it, it […]
Top Tips from Our Analysis of the 2024 SVB and SOVOS/ShipCompliant Reports
The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to make out. Is consumer spending on wine truly up, or down? How much are abstainers affecting the market? Have trends stabilized post-pandemic? While we don’t have all the answers, we […]