For years now we’ve heard about the need for wineries to get on board marketing to Millennials. (We admit that we may have had something to do with that.) While that’s not a bad idea, there’s a lot of data suggesting that now is the time to focus on the generation between Millennials and Baby Boomers: Generation X. This generation has been largely ignored by […]

The start of the year is a busy time when it comes to learning about new trends in the wine industry. As a service to our clients and the industry at large, we present some quick notes on two large symposia that occurred recently: The 2019 DTC Wine Symposium and the 2019 Unified Wine & Grape Symposium. 2019 DTC Wine Symposium (Recap) The DTC Wine […]

Jeremy Benson is the president of Benson Marketing Group, a leading marketing agency to makers and sellers of wine and spirits around the globe, with offices in Napa Valley, New York, and Paris. Jeremy is also the executive director of Free the Grapes!, a national grassroots coalition of wine lovers, wineries, and retailers who seek to remove restrictions in states that still prohibit consumers from […]