06.24.2020 | by: Milton Cornwell
Safety Guidelines

We are very encouraged by the gradual opening of our wineries, restaurants, and other valley businesses. We know that you are dealing with the many operating procedures that must be adopted to accommodate serving our customers, but we are truly thankful for the opportunity to get back to business. We have opened our doors back up to visitors and guests and ask that you review the […]

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The Top Ten Things Wineries Can Learn from Amazon in 2020

In the wine industry, 2020 will likely be remembered as the year wineries had to step up their eCommerce (and general DTC) game. And who are they looking to as a shining example of success? No doubt that Amazon is the powerhouse when it comes to eCommerce, and while buying a bottle of wine and having it shipped direct-to-consumer is importantly different from shipping other […]

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05.28.2020 | by: Milton Cornwell
Is Your Wine a Luxury Brand? Marketing Wine to the Affluent (2020 Update)

Is Your Wine a Luxury Brand? Marketing Wine to the Affluent (2020 Update) If you want to grow a luxury wine brand, marketing to more affluent customers can be a winning strategy. Affluent customers– or, if you prefer, “high net worth” customers– have the disposable income to spend on luxury items (like wine) and enjoy exploring new brands. The key to marketing to this demographic […]

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05.03.2020 | by: The Copper Peak Team
Create and Add to Your Asset Library, Even During Quarantine

Today’s article is a guest post written by Megan Steffen, talented photographer and owner of Untapped Media Inc., which creates beautiful visual brand assets to support the content marketing efforts of wine brands.   Even with everyone in quarantine and your business potentially changed for the foreseeable future, you still need fresh content to post to your social media accounts, website, and other marketing channels. […]

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04.29.2020 | by: Milton Cornwell
On Tasting Rooms and Trying Times: An Interview with Brian Baker, Sales and Profitability Specialist

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the future  of the tasting room, especially in the face of COVID-19 quarantine.   Milton Cornwell: […]

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04.17.2020 | by: Milton Cornwell
Employee Spotlight: Amanda Castorena

Amanda Castorena joined our team at Copper Peak Logistics in 2019 in the role of Account Executive. Amanda has been working in the wine industry since she was just 14, when she got her first job in the call center at Viansa Winery. After five years at Viansa, Amanda moved to Paso Robles, where she worked in sales for a family-owned company. She’s now back […]

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03.31.2020 | by: Milton Cornwell
The Convenience Revolution: An Interview with Shep Hyken, Customer Service and Experience Expert

Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine […]

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