Slow Season for Your DTC Wine Club? Not Really: Summer is for Strategy
05.31.2019 | by: Merilee Anderson

[Updated May 31, 2019] Some people might say that summer is the “slow time” in our industry. It’s true that spring tends to be busy for us and for the DTC wine clubs we serve, and then things settle down during the summer months, picking up again as the holidays draw near. But just because things move more slowly in summer, that doesn’t mean this […]

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Is Your Wine a Luxury Brand? Marketing Wine to the Affluent
05.13.2019 | by: Dave Dobrow

Wine has always been a product that sells better to demographics with disposable income. This is part of the reason well-established baby boomers are still a large part of the market, and why gen Xers are still an untapped demographic, while millennials have not yet become the largest wine demographic despite being the largest buying population. (The SVB/Sovos 2019 State of the Wine Industry presents […]

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DTC Past, Present, and Future: An Interview with Lesley Berglund, CO-Founder and CEO of WISE Academy
05.07.2019 | by: Dave Dobrow

Lesley Berglund is the Founder and CEO of ACT Coaching, which coaches wineries on change management, as well as Co-Founder and Chairwoman of WISE Academy. A third-generation Napa Valley native as well as a serial entrepreneur, Lesley has been at the forefront of selling wine DTC for decades. For our most recent Expert Series interview, our own Dave Dobrow sat down to talk with her […]

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