The CPL Buzz
12.29.2016 | by: Merilee Anderson
Opening More Than an Order: Unpacking the Brand Experience

A lot has been written about the effect that packaging has on the “brand experience.” Beyond package design, though, there is the mostly undiscovered territory of how the unpackaging event itself is a part of the customer experience. This represents another good opportunity for customer engagement. What is the difference between good packaging and unpacking? Packaging has mostly focused on elements of design: What are […]

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