The CPL Buzz
05.06.2024 | by: The Copper Peak Team
Three Ideas to Increase Wine Sales in a Slow Season, or a Slow Year

Wine sales have a seasonal cycle to them. Wine orders, especially DTC wine orders, tend to spike during the holiday season (OND) and then even out in the new year, tapering off to a slower season as summer approaches. But inventory does not always match this cycle. It’s not uncommon for a winery to see pallets of inventory waiting to move just as the slow […]

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04.22.2024 | by: The Copper Peak Team
Employee Spotlight: Ana “Gabi” Zuniga

Meet Ana Zuniga—or “Gabi” as we know her—one of the packers here at Copper Peak Logistics. Together with our other packers, she is responsible for pulling orders and making sure our clients’ products not only get out on time, but that they are safely and beautifully packed so every end-customer is happy. Gabi brings a little bit of that happiness to our team everyday, too. […]

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04.04.2024 | by: The Copper Peak Team
Tomorrow is Here: 3 Futuristic-Sounding Technologies that Are About to Take Over in the Wine Industry

We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will particularly affect the kinds of wineries that come to us for help […]

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03.08.2024 | by: The Copper Peak Team
Marketing Fundamentals for Small Wineries

You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed. How do you get the word out? This is not a trivial task. You could have the most delicious wine on the planet, but if no one knows about it, it […]

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02.14.2024 | by: The Copper Peak Team
Top Tips from Our Analysis of the 2024 SVB and SOVOS/ShipCompliant Reports

The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to make out. Is consumer spending on wine truly up, or down? How much are abstainers affecting the market? Have trends stabilized post-pandemic? While we don’t have all the answers, we […]

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12.18.2023 | by: The Copper Peak Team
Wine Logistics: A Look Back at 2023, and Predictions for 2024

Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception. What we are seeing is shifting patterns, including shifts in small parcel carriers, consumer purchase behavior, job creation, the use of technology, and more. We also see a lot of opportunity for savvy wineries going […]

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11.01.2023 | by: Stacey Heuer
Raising a Glass To Gratitude: Thanksgiving Reflections

My day-to-day life here at CPL is often focused on the intricacies of our operations, the challenges we face, and the strategies we employ to overcome them. I lead our team through navigating the complex web of transportation, supply chain management, and customer satisfaction. It is a challenging position that demands constant adaptation, innovation, and collaboration. As Thanksgiving approaches, it is crucial to pause and take a moment to […]

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