The CPL Buzz
How Should Wineries Structure Their Shipping Deals? 8 Awesome Ideas.
03.12.2019 | by: The Copper Peak Team

(Note that this article originally appeared in July of 2017, but has been updated in light of recent events.) One way that wineries encourage eCommerce sales is by offering deals on shipping. Indeed, the average consumer is becoming accustomed to free and reduced-rate shipping deals when shopping online. But you have to be cautious when structuring these wine-shipping deals. Why Take a Closer Look at […]

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It’s August, and the Time for Strategizing About Corporate Gifts is Now
07.27.2018 | by: Merilee Anderson

If you have a wine club or other DTC sales channel, you may have thought about corporate gifting. Corporate gifts are a great opportunity, not only to sell more product, but to really get your brand and name out there and in front of new potential customers. The trick is, and if you want to do it right, you’ve got to start the planning and […]

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DTC Wine Shippers Come In All Shapes and Sizes – Why Your Winery Should Care
04.12.2018 | by: Milton Cornwell

Just like wineries themselves, DTC fulfillment providers are quite different when you take a hard look at them. More times than not, size of the organization plays a big role in determining how they operate and the solutions they can offer their clients. Here’s an analogy: You need to buy a ladder so you can do some work on your house. Do you go to […]

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