How Should Wineries Structure Their Shipping Deals? 8 Awesome Ideas.
(Note that this article originally appeared in July of 2017, but has been updated in light of recent events.) One way that wineries encourage eCommerce sales is by offering deals on shipping. Indeed, the average consumer is becoming accustomed to free and reduced-rate shipping deals when shopping online. But you have to be cautious when structuring these wine-shipping deals. Why Take a Closer Look at […]
It’s August, and the Time for Strategizing About Corporate Gifts is Now
If you have a wine club or other DTC sales channel, you may have thought about corporate gifting. Corporate gifts are a great opportunity, not only to sell more product, but to really get your brand and name out there and in front of new potential customers. The trick is, and if you want to do it right, you’ve got to start the planning and […]
DTC Wine Shippers Come In All Shapes and Sizes – Why Your Winery Should Care
Just like wineries themselves, DTC fulfillment providers are quite different when you take a hard look at them. More times than not, size of the organization plays a big role in determining how they operate and the solutions they can offer their clients. Here’s an analogy: You need to buy a ladder so you can do some work on your house. Do you go to […]
Starting a Business is Like Raising a Child…
Elon Musk, CEO of SpaceX and Tesla and a world-renowned investor, engineer, and inventor, once said, “Creating a company is almost like having a child.” Man, was he ever right. Ten years ago we gave birth to our baby, Copper Peak Logistics. It wasn’t just a matter of getting an idea on a whim, raising some capital, and hanging a sign on a building. […]
Makers, STEAM, and Craft: The Hidden Thread to Look for in Your Business and with Your Vendors
Over the past couple of years, we’ve seen a surge of interest in things one would consider “craft.” For example, there is the culture of the Maker’s Movement, where champions of do-it-yourself projects share projects and tips for just about everything. There is also the rise of STEAM in education, meaning a renewed focus on Science, Technology, Engineering, Art, and Mathematics (and a natural outgrowth […]
Wasting Time? You Might Be, If You Are Doing Your Own Fulfillment
When you are not “in” logistics and fulfillment, it’s hard to appreciate how much time it consumes. Here we’re not just talking the time it takes to locate, pick, pack, ship, and deliver an item. (Though that’s important too). But actually managing the logistics operation and maintaining control of your own data can be a daunting and time-consuming task. Few people realize this until they […]
The #1 Cause of Surprises in Wine Logistics
Most wineries don’t bother with RFPs when looking for a logistics partner. That’s OK: A good referral to a company experienced in your vertical, or well established in your geographic area, is often a preferable way to find a 3PL partner– and it takes less time and effort. Still, there are times when an RFP is needed. And the worst thing that can […]