Slow Season for Your DTC Wine Club? Not Really: Summer is for Strategy
[Updated May 31, 2019] Some people might say that summer is the “slow time” in our industry. It’s true that spring tends to be busy for us and for the DTC wine clubs we serve, and then things settle down during the summer months, picking up again as the holidays draw near. But just because things move more slowly in summer, that doesn’t mean this […]
DTC Wine Sales and the Final Mile of Delivery
[Updated May 28, 2019] As important as “bud break” is in the wine industry, equally important is the final mile journey that your wine takes when a customer purchases from your Direct to Consumer channels. You’ve probably noticed that shipping wine is very different from shipping other kinds of goods. And yet, customers still expect the same low cost and convenience that they get from […]
5 Marketing Fundamentals for Smaller Wineries
5 Marketing Fundamentals for Smaller Wineries Update: Since we first published this post in 2015, there have been new trends in the wine industry worth noting. However, we are finding time and again that these “fundamentals” have not changed a whole lot–they still form the backbone of wine marketing. In fact, we’ve found that they apply not only to smaller wineries, but to larger ones […]
So, You Want to Be in the Wine Business?
You’ve decided to enter the wine space and you’re looking into logistics. You might be considering a 3PL to handle your DTC shipping details. As a winery, an importer/retailer, or as a marketing agent, you will need to become educated as you do your diligence to find the right fulfillment partner. To help with this process, Copper Peak Logistics has put together five important considerations […]
Shipping Wine (and Non-Wine) Products: FTL, LTL, and 5 Other Considerations
When it comes to shipping, few products have seen more changes than wine and related products. Not only are there regulations to contend with, but the very models that wineries are using to market and sell wine are changing. This makes the process of getting products into the hands of customers that much more complex. Traditionally, wineries would start their research into shipping by getting […]
How to Decide on a Weather Hold for Your Products
With summer approaching, companies are planning for summer shipping. In a previous post, we addressed the various options for temperature controlled shipping and other methods for keeping your products safe from the summer heat. Many companies have a long established history of holding shipments until the Fall and have set customers expectations that no shipments will occur until the weather gets cooler. But this […]
Shopping Cart Abandonment: More Emails, More Patience
Shopping cart abandonment is the bane of ecommerce, and retailers try all sorts of strategies to re-engage customers who have forsaken an order. A new study by retail marketing company Listrak looked at the top 1,000 internet retailers and their use of shopping cart abandonment (SCA) campaigns . This was the fifth consecutive year that Listrak ran this study, and the main finding was that, […]