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DTC Wine Sales and the Final Mile of Delivery
04.15.2019 | by: Dave Dobrow

As important as “bud break” is in the wine industry, equally important is the final mile journey that your wine takes when a customer purchases from your Direct to Consumer channels. You’ve probably noticed that shipping wine is very different from shipping other kinds of goods. And yet, customers still expect the same low cost and convenience that they get from today’s eCommerce giants. Selling […]

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How Should Wineries Approach Non-Wine Merchandise?
12.18.2017 | by: Dave Dobrow

Some wineries sell souvenirs. Some give away small gifts to their loyal wine club customers. And some are uncertain whether non-wine merchandise can or should be a part of their overall business strategy. No wonder we here at Copper Peak have been noticing more and more wineries asking about non-wine merchandise. For example, we’ve had wineries ask us about packing free gifts during fulfillment of […]

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A Deeper Dive Into the Unpacking Experience in DTC Wine Sales
05.15.2017 | by: Dave Dobrow

Retailers have known for decades that packaging represents an important touchpoint with consumers. This has lead to an entire field of package design, which has kept a massive army of designers and engineers employed and making ever-more-interesting boxes and displays.   When it comes to DTC shipments, however, things are much more akin to the Wild West: Best practices are suggestions more than strict laws, […]

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