The CPL Buzz
DTC Wine Sales and the Final Mile of Delivery
04.15.2019 | by: Dave Dobrow

As important as “bud break” is in the wine industry, equally important is the final mile journey that your wine takes when a customer purchases from your Direct to Consumer channels. You’ve probably noticed that shipping wine is very different from shipping other kinds of goods. And yet, customers still expect the same low cost and convenience that they get from today’s eCommerce giants. Selling […]

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Slow Season for Your DTC Wine Club? Not Really: Summer is for Strategy
07.02.2018 | by: The Copper Peak Team

Some people might say that summer is the “slow time” in our industry. It’s true that spring tends to be busy for us and for the DTC wine clubs we serve, and then things settle down during the summer months, picking up again as the holidays draw near. But just because things move more slowly in summer, that doesn’t mean this isn’t a critically important […]

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5 Marketing Fundamentals for Smaller Wineries
02.28.2018 | by: Dave Dobrow

5 Marketing Fundamentals for Smaller Wineries Update: Since we first published this post in 2015, there have been new trends in the wine industry worth noting. However, we are finding time and again that these “fundamentals” have not changed a whole lot–they still form the backbone of wine marketing. In fact, we’ve found that they apply not only to smaller wineries, but to larger ones […]

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