The CPL Buzz
Slow Season for Your DTC Wine Club? Not Really: Summer is for Strategy
05.31.2019 | by: Merilee Anderson

[Updated May 31, 2019] Some people might say that summer is the “slow time” in our industry. It’s true that spring tends to be busy for us and for the DTC wine clubs we serve, and then things settle down during the summer months, picking up again as the holidays draw near. But just because things move more slowly in summer, that doesn’t mean this […]

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To Go Direct, Go Digital (and Other Helpful Hints)
04.19.2018 | by: Dave Dobrow

There’s no doubt that DTC wine sales are up, as we’ve said before. This has been further substantiated by the 2018 Direct to Consumer Wine Shipping Report by Sovos and Wines & Vines. But, as more and more wineries, importers, and retailers enter this space, it’s worth asking: Where is the real growth potential here? To give away the punchline: That growth will come with […]

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5 Marketing Fundamentals for Smaller Wineries
02.28.2018 | by: Dave Dobrow

5 Marketing Fundamentals for Smaller Wineries Update: Since we first published this post in 2015, there have been new trends in the wine industry worth noting. However, we are finding time and again that these “fundamentals” have not changed a whole lot–they still form the backbone of wine marketing. In fact, we’ve found that they apply not only to smaller wineries, but to larger ones […]

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