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On Tasting Rooms and Trying Times: An Interview with Brian Baker, Sales and Profitability Specialist
by: Milton Cornwell

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the future  of the tasting room, especially in the face of COVID-19 quarantine.   Milton Cornwell: […]

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Employee Spotlight: Amanda Castorena
by: Milton Cornwell

Amanda Castorena joined our team at Copper Peak Logistics in 2019 in the role of Account Executive. Amanda has been working in the wine industry since she was just 14, when she got her first job in the call center at Viansa Winery. After five years at Viansa, Amanda moved to Paso Robles, where she worked in sales for a family-owned company. She’s now back […]

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The Convenience Revolution: An Interview with Shep Hyken, Customer Service and Experience Expert
by: Milton Cornwell

Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine […]

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