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Holiday Shipping Season Is Not Over Until You Complete Your Wine Fulfillment Post-Mortem
by: The Copper Peak Team

The end of the year tends to be busy for anyone selling wine DTC. Between the release of heat holds, holiday gifts, and the usual wine club subscription orders, there is a lot of activity happening in fulfillment centers and carrier companies, as well as at in-house facilities. Even so, this is precisely the time to take stock of what worked and what didn’t, and […]

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2019 Review, and Looking Forward
by: The Copper Peak Team

Every year, we here at Copper Peak like to take a look back over the events of the past year and try to anticipate some trends for the year to come. 2019 was full of changes for the industry; understanding, weathering, and even embracing those changes will take much thought and effort.  At the same time, we’ve personally seen the wine industry in this nation […]

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The New Meaning of “Customer Experience” in a DTC Wine World
by: The Copper Peak Team

What is the value of a bottle of wine, to the consumer? Perceived quality is part of the equation, as is price. But the experience surrounding the purchase and enjoyment of that wine plays a large role, too. Many wineries are learning that they need to provide an experience in their tasting rooms. But there are experiences that come with wine club subscriptions and eCommerce […]

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