In the ever-evolving landscape of the wine industry, adaptability and innovation have never been more critical. With shifts in consumer demographics and broader economic factors at play, wineries are presented with both challenges and exciting opportunities. Engaging a younger, more diverse audience through creative marketing strategies is key to future growth. Despite current market fluctuations, the resilience of wine businesses showcases their ability to thrive […]
If you had to pick an employee with a true zest for life here at Copper Peak Logistics, Candelaria “Candy” Ortiz would be one of the first that stands out. She spends her days here doing a number of different tasks for us, depending on the demands that day: Pulling orders that come in, getting club orders ready (picking or packing), helping with receiving, and […]
Now is the time to start planning for the busy holiday season (OND). We’ve written about OND planning in the past, but this year we turned directly to our experts and asked: What are they seeing “on the ground” this year, and what advice do they have for wineries for the coming season? Here are their top three tips. Tip #1: Decide on Gifting/Kitting ASAP […]