Over the years we’ve made various predictions about where the wine industry was going, especially when it came to DTC wine shipping, tasting rooms, and wine sales and marketing generally. And while events of the past few years have definitely made things more interesting, we can say confidently that, no matter what events are in the news, the underlying fundamental forces are always at work. […]
Brian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk about imports and how foreign wine brands are now looking at direct-to-consumer (DTC) channels. You can listen to the […]
Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here […]