Employee Spotlight: Ana “Gabi” Zuniga
Meet Ana Zuniga—or “Gabi” as we know her—one of the packers here at Copper Peak Logistics. Together with our other packers, she is responsible for pulling orders and making sure our clients’ products not only get out on time, but that they are safely and beautifully packed so every end-customer is happy. Gabi brings a little bit of that happiness to our team everyday, too. […]
Tomorrow is Here: 3 Futuristic-Sounding Technologies that Are About to Take Over in the Wine Industry
We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will particularly affect the kinds of wineries that come to us for help […]
Marketing Fundamentals for Small Wineries
You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed. How do you get the word out? This is not a trivial task. You could have the most delicious wine on the planet, but if no one knows about it, it […]
Top Tips from Our Analysis of the 2024 SVB and SOVOS/ShipCompliant Reports
The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to make out. Is consumer spending on wine truly up, or down? How much are abstainers affecting the market? Have trends stabilized post-pandemic? While we don’t have all the answers, we […]
Wine Logistics: A Look Back at 2023, and Predictions for 2024
Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception. What we are seeing is shifting patterns, including shifts in small parcel carriers, consumer purchase behavior, job creation, the use of technology, and more. We also see a lot of opportunity for savvy wineries going […]
Raising a Glass To Gratitude: Thanksgiving Reflections
My day-to-day life here at CPL is often focused on the intricacies of our operations, the challenges we face, and the strategies we employ to overcome them. I lead our team through navigating the complex web of transportation, supply chain management, and customer satisfaction. It is a challenging position that demands constant adaptation, innovation, and collaboration. As Thanksgiving approaches, it is crucial to pause and take a moment to […]
The Season of Giving: 2023 Update
‘Tis the season…of giving! As the holidays are quickly approaching, we have been thinking about the various admirable local charitable organizations and how we can contribute to their causes this year. As you embark on your seasonal shopping, we ask you to please keep these organizations in mind, and join us in giving generously. Cheers! Charitable Organizations in Wine Country Napa Valley Education Foundation (website) […]