To Go Direct, Go Digital (and Other Helpful Hints)
There’s no doubt that DTC wine sales are up, as we’ve said before. This has been further substantiated by the 2018 Direct to Consumer Wine Shipping Report by Sovos and Wines & Vines. But, as more and more wineries, importers, and retailers enter this space, it’s worth asking: Where is the real growth potential here? To give away the punchline: That growth will come with […]
DTC Wine Shippers Come In All Shapes and Sizes – Why Your Winery Should Care
Just like wineries themselves, DTC fulfillment providers are quite different when you take a hard look at them. More times than not, size of the organization plays a big role in determining how they operate and the solutions they can offer their clients. Here’s an analogy: You need to buy a ladder so you can do some work on your house. Do you go to […]
5 Marketing Fundamentals for Smaller Wineries
5 Marketing Fundamentals for Smaller Wineries Update: Since we first published this post in 2015, there have been new trends in the wine industry worth noting. However, we are finding time and again that these “fundamentals” have not changed a whole lot–they still form the backbone of wine marketing. In fact, we’ve found that they apply not only to smaller wineries, but to larger ones […]
Why and How We Prepare for Disasters
Natural disasters disrupt business. It is not surprising; after all, natural disasters have cost the global economy roughly $2.5 trillion since the year 2000. Logistics and shipping functions are disproportionately affected by most of these disasters, in large part due to limited access to affected areas and damage to roadway infrastructure. Here at Copper Peak, we make having a disaster and business continuity plan a […]
Curating Content Around DTC Wine Sales & More
Running a successful tasting room or wine club can be difficult; it requires smart decisions on a number of detailed issues that go well beyond selecting what wines to offer your customers. We know because wine logistics (including wine storage and shipping) is one of the areas where little details can have a huge impact on your wine business and the direct to consumer experience. […]
2017 Review and Looking Forward
So much has happened this year in the wine industry. It’s that time of year to look back, take stock, and make a few educated guesses for the coming year! 2017 saw an industry that’s growing steadily even as it grapples with the changing demographics of the consumer market. Topics that we’ve explored previously and at length—social media, engagement, and of course, DTC sales—are no […]
How Should Wineries Approach Non-Wine Merchandise?
Some wineries sell souvenirs. Some give away small gifts to their loyal wine club customers. And some are uncertain whether non-wine merchandise can or should be a part of their overall business strategy. No wonder we here at Copper Peak have been noticing more and more wineries asking about non-wine merchandise. For example, we’ve had wineries ask us about packing free gifts during fulfillment of […]