As Always We Are Very Thankful, But Maybe More So This Year
It’s Thanksgiving week. In coming days families across the nation will be sitting down to give thanks and celebrate all the good things that happened this year. The Copper Peak team uses this time of the year to express thanks to our clients, business partners, family, and friends, and to celebrate another awesome year together. But this year is different. The harrowing days of firestorms […]
The Metrics of Wine Clubs
Many wineries have wine clubs. Far fewer invest in the tools, or take the time, to look at their wine club metrics and make improvements based on them. This is a huge mistake. For one thing, DTC wine sales are on the rise; last year, DTC sales climbed 15%, and year over year are up 23%. They now account for 60% of wine revenue nationally […]
DTC Wine Sales and Wine Law: An Interview with Steve Gross, Vice President, State Relations at Wine Institute
For the second installment of our expert series, our team spoke with Steve Gross, Vice President, State Relations at Wine Institute and an expert in the DTC wine business. Wine Institute is the voice for California wine, representing more than 1,000 wineries and affiliated businesses. CPL: So glad you could speak with me today, Steve. Before we get into stuff like compliance and industry trends, […]
Should Your Vendors Be Specialists, or Comprehensive Providers? Why You Might Be Promised Too Much
There is a lot of blurring of traditional lines of business these days. Web designers are advertising content, SEO, and more; tech companies are selling themselves as eCommerce experts; marketing companies are claiming to be tech companies. In this environment, it is natural to ask: Does one look for vendors who offer a comprehensive set of services? Or do you assemble a team of […]
So, You Want to Be in the Wine Business?
You’ve decided to enter the wine space and you’re looking into logistics. You might be considering a 3PL to handle your DTC shipping details. As a winery, an importer/retailer, or as a marketing agent, you will need to become educated as you do your diligence to find the right fulfillment partner. To help with this process, Copper Peak Logistics has put together five important considerations […]
Differentiation with Digital: An Interview with Paul Mabray, CEO of Emetry.io, Champion for Social Media in the Wine Industry
Paul Mabray is the founder of WineDirect, VinTank and currently CEO at Emetry.io. Our team sat down to talk with him about social media, digital engagement and using data to craft the customer experience. CPL: So Paul, you started Vintank (now operating under Avero as AveroBuzz), which is social media software designed specifically for the wine industry. And you’ve been a champion of social […]
The Industry Speaks: DTC Wine Revenues Up, And Subscriptions Will Soon Be Nailed Down
The most recent issues of Wine Business Monthly had some astonishing (and telling) things to say about the growth of DTC sales in the wine industry, based on their 2017 Wine Business Monthly/Silicon Valley Bank tasting room survey. We thought it best to highlight some of them, and then ask “Why?” First and foremost was that DTC sales were up 15% on average (including both […]