Kitting Can Be Creative, But Start Planning with Your Fulfillment Partner Now
eCommerce and buying patterns have drastically changed in the wake of COVID-19. With these DTC shifts comes the opportunity for wineries to really explore and expand their unique and personalized offerings. Corporate gifting, holiday gift packs, and tasting kits really took off as companies and individuals replaced in-person happy hours and parties with gifts shipped to people’s homes. As we experienced over the last year […]
4 Laws You Might Have Missed that Are Regulating the Wine Industry
It’s rare that we speak with a winery owner or manager and don’t hear about laws, licensing, regulations, and compliance—and all of the effort required to keep up with it all. Here’s a pretty typical pattern: A winery decides it wants to grow, and hears about a great new trend. Maybe it’s building a new eCommerce website, or offering food in its tasting room […]
7 Things to Consider Before Changing Your Wine Packaging
Because of consumer demand, packaging vendors are becoming much more creative with their craft these days. While we can appreciate the hard work that goes into some of these modern designs, there are a lot of economic issues to consider before using any new packaging to ship items to consumers. When we, a DTC wine shipper, talk about wine packaging, we are not necessarily talking […]
The Ultimate Guide to Choosing a DTC Wine Fulfillment Partner
The eBook That Will Tell You How to Survive Today’s Complex Wine DTC Fulfillment Landscape If the past few years have taught us anything, it’s that DTC fulfillment and shipping are far more complex than winery owners and DTC channel managers first suspect. First, there are the typical issues that come with the territory. For example, if you handle fulfillment and shipping in-house, you […]
DTC Wine Sales and the Final Mile of Delivery
[Updated May 28, 2019] As important as “bud break” is in the wine industry, equally important is the final mile journey that your wine takes when a customer purchases from your Direct to Consumer channels. You’ve probably noticed that shipping wine is very different from shipping other kinds of goods. And yet, customers still expect the same low cost and convenience that they get from […]
It’s August, and the Time for Strategizing About Corporate Gifts is Now
If you have a wine club or other DTC sales channel, you may have thought about corporate gifting. Corporate gifts are a great opportunity, not only to sell more product, but to really get your brand and name out there and in front of new potential customers. The trick is, and if you want to do it right, you’ve got to start the planning and […]
To Go Direct, Go Digital (and Other Helpful Hints)
There’s no doubt that DTC wine sales are up, as we’ve said before. This has been further substantiated by the 2018 Direct to Consumer Wine Shipping Report by Sovos and Wines & Vines. But, as more and more wineries, importers, and retailers enter this space, it’s worth asking: Where is the real growth potential here? To give away the punchline: That growth will come with […]