The CPL Buzz
06.21.2019 | by: The Copper Peak Team
7 Things to Consider Before Changing Your Wine Packaging

Because of consumer demand, packaging vendors are becoming much more creative with their craft these days. While we can appreciate the hard work that goes into some of these modern designs, there are a lot of economic issues to consider before using any new packaging to ship items to consumers. When we, a DTC wine shipper, talk about wine packaging, we are not necessarily talking […]

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05.15.2017 | by: The Copper Peak Team
A Deeper Dive Into the Unpacking Experience in DTC Wine Sales

Retailers have known for decades that packaging represents an important touchpoint with consumers. This has lead to an entire field of package design, which has kept a massive army of designers and engineers employed and making ever-more-interesting boxes and displays.   When it comes to DTC shipments, however, things are much more akin to the Wild West: Best practices are suggestions more than strict laws, […]

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