A Deeper Dive Into the Unpacking Experience in DTC Wine Sales

Retailers have known for decades that packaging represents an important touchpoint with consumers. This has lead to an entire field of package design, which has kept a massive army of designers and engineers employed and making ever-more-interesting boxes and displays.


When it comes to DTC shipments, however, things are much more akin to the Wild West: Best practices are suggestions more than strict laws, and every day new players are trying new things. There is danger, but also much opportunity.


And this goes double for wine.


Consumers and internet entrepreneurs alike are sharing their unpacking experiences more and more via social media. (Some are making a ridiculous amount of money doing so.) The more brands can create a “WOW” experience, the more they can leverage this trend, especially where millennial consumers are concerned. Given the strict regulations around wine shipping and the conservative nature of the industry, the field is wide open to take advantage of this trend.


For this reason, we’ve expanded our study of the unpacking experience with regard to wine and other industries. Our findings can be found in our white paper “How to Heighten the Experience of Opening a Wine Shipment,” which is now available free for download.

In this paper, you’ll learn:

  • How DTC wine shipping differs in subtle ways from traditional packaging design
  • How feelings about fulfillment and delivery are shared via social media, and what this means for the brand experience
  • What unboxing is, and how this trend can inform DTC wine shipments and subscriptions
  • What the 8 tactics are for heightening the unpacking experience for wine


After you download the white paper, we’d love to discuss further how you can implement these tactics to create a unique brand experience that really WOWs your customers. Copper Peak Logistics provides craftsmanship fulfillment for specialty products, specifically wine, food, and nutraceuticals. We would love the opportunity to craft a unique experience for your consumers too. Just contact us to find out more.