A Deeper Dive Into the Unpacking Experience in DTC Wine Sales
Retailers have known for decades that packaging represents an important touchpoint with consumers. This has lead to an entire field of package design, which has kept a massive army of designers and engineers employed and making ever-more-interesting boxes and displays. When it comes to DTC shipments, however, things are much more akin to the Wild West: Best practices are suggestions more than strict laws, […]
Opening More Than an Order: Unpacking the Brand Experience
A lot has been written about the effect that packaging has on the “brand experience.” Beyond package design, though, there is the mostly undiscovered territory of how the unpackaging event itself is a part of the customer experience. This represents another good opportunity for customer engagement. What is the difference between good packaging and unpacking? Packaging has mostly focused on elements of design: What are […]