The CPL Buzz
09.19.2016 | by: The Copper Peak Team
Subscription Services: Wine Industry Leaders Share Their Insights

Subscription services, in the form of wine clubs, are a hot topic today. This past summer, Copper Peak Logistics conducted a user group panel at ShipCompliant DIRECT 2016 (of which we are also a sponsor). Now, our readers can get the fully distilled content from that panel in our most recent white paper, “The Cutting Edge of Wine Subscription Models: How the industry is driving […]

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04.22.2016 | by: The Copper Peak Team
Lessons from Subscription Services

There are many ways for a wine company to build their brand. Of these, wine clubs are a great way to build a loyal customer base while creating a consistent revenue stream. Still, many wineries face a challenge when it comes to sustaining effective wine clubs. In fact, some of the industry statistics tracking wine club participation paint a less-than-rosy picture[…]

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01.25.2016 | by: The Copper Peak Team

Thank you for your interest in our findings from the 2016 DTC Wine Symposium.  We have assembled responses from the show and will email you a copy of the full report. Please complete the form below:

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08.17.2015 | by: The Copper Peak Team
Millennial Marketing

One of the highlights of the 2015 Direct to Consumer Wine Symposium agenda was the user group focused on Millennial marketing. Over 100 industry professionals attended the discussion and learned how shifting demographics in the “Direct to Consumer” wine sales channel will have a major impact on current and future marketing activities[…]  

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