Flash Sale Sites for Wine: Where Are They Today?
Updated April 4, 2019 If one were to look at DTC wine sales a decade or so ago, one would see that flash sales sites were all the rage. Some of those sites still exist, but they are not enjoying the popularity they once had. Is this just because they were a flash-in-the-pan trend? Or have economic conditions and competition changed the DTC landscape? There […]
How Should Wineries Structure Their Shipping Deals? 8 Awesome Ideas.
(Note that this article originally appeared in July of 2017, but has been updated in light of recent events.) One way that wineries encourage eCommerce sales is by offering deals on shipping. Indeed, the average consumer is becoming accustomed to free and reduced-rate shipping deals when shopping online. But you have to be cautious when structuring these wine-shipping deals. Why Take a Closer Look at […]
Craftsmanship Fulfillment Heroes: Miguel Sandoval
Say hello to Miguel Sandoval, our Warehouse Lead and resident jack-of-all-trades! You may remember Miguel from when he was the CPL courier buzzing around Napa and Sonoma. He has since been promoted to warehouse lead, and deservedly so! Miguel is an integral part of our operation at Copper Peak Logistics. Not only can he be spotted in the warehouse driving the forklifts and other operating […]
Marketing Wine to Generation X: Why Do It, And Why DTC is the Way to Go
For years now we’ve heard about the need for wineries to get on board marketing to Millennials. (We admit that we may have had something to do with that.) While that’s not a bad idea, there’s a lot of data suggesting that now is the time to focus on the generation between Millennials and Baby Boomers: Generation X. This generation has been largely ignored by […]
Field Notes from the DTC Wine Symposium and Unified Wine & Grape Symposium
The start of the year is a busy time when it comes to learning about new trends in the wine industry. As a service to our clients and the industry at large, we present some quick notes on two large symposia that occurred recently: The 2019 DTC Wine Symposium and the 2019 Unified Wine & Grape Symposium. 2019 DTC Wine Symposium (Recap) The DTC Wine […]
On All Fronts: An Interview with Jeremy Benson, President of Benson Marketing Group
Jeremy Benson is the president of Benson Marketing Group, a leading marketing agency to makers and sellers of wine and spirits around the globe, with offices in Napa Valley, New York, and Paris. Jeremy is also the executive director of Free the Grapes!, a national grassroots coalition of wine lovers, wineries, and retailers who seek to remove restrictions in states that still prohibit consumers from […]
The 2019 Silicon Valley Bank State of the Wine Industry Report: DTC and the Wine Experience
The Silicon Valley Bank (SVB) State of the Wine Industry Report for 2019 is out, and making headlines. While there’s a lot of information in it and some rich analysis, we thought we’d “dive a little deeper” into those sections that specifically address DTC wine sales and, subsequently, wine shipping and logistics. The main takeaway we see is this: Wine is a luxury good where […]