Is Business Getting Harder and Harder? It Might Be If You are a Winery Doing DTC Wine Shipping In-house
Let’s face it, the business world is changing quickly and it is sometimes hard to keep up. Advances in things like technology, robotics, solar, drones, and AI are creating new fields and new ways of thinking every day. Exciting stuff for sure, but what does that have to do with the wine industry? Well, that depends on how you look at things. We sometimes think […]
The Secret to Winery Success is Also What Makes Them (and Us) Unique
There is no doubt that the wine industry is special, but what makes it unique? What draws people to it, and how can wine brands take advantage of what sets them apart? These questions have been swimming around in my head for some time. Being a born and raised Sonoma girl, I have worked in and around wineries my entire life. I worked at […]
7 Trends Currently Affecting Wine Sales and Wine Shipping
There’s no doubt about it: Changes are coming to the wine industry. And many of the trends we are seeing on the horizon will directly affect DTC wine sales, eCommerce wine sales, and the fulfillment of both. Being aware of these trends is step one. Strategies going forward will need to take these 7 trends into account and plan accordingly. And we think this can […]
It’s August, and the Time for Strategizing About Corporate Gifts is Now
If you have a wine club or other DTC sales channel, you may have thought about corporate gifting. Corporate gifts are a great opportunity, not only to sell more product, but to really get your brand and name out there and in front of new potential customers. The trick is, and if you want to do it right, you’ve got to start the planning and […]
No Longer The Wild West Of Wine: An Interview with Jeff Carroll, VP Product and Marketing at Compli, Board Member with Free the Grapes!
Jeff Carroll is the Vice President of Product and Marketing at Compli, which specializes in compliance for the alcoholic beverage industry; Jeff himself has been an expert in the DTC compliance space for over a decade. For our fourth Expert Series interview, our team sat down to talk with Jeff about DTC compliance, the wine industry’s growth, and consumer behavior. [Read our first interview on […]
Growing DTC Wine Sales Locally and Digitally: An Interview with Sandra Hess, Founder of DTC Wine Workshops Consulting Agency
Sandra Hess is the founder of DTC Wine Workshops consulting agency, based out of Castro Valley, California, and also past president of Women for WineSense – Napa Sonoma. She is an industry veteran who brings to workshops her expertise in a wide range of areas, including DTC strategic planning, staff training, wine eCommerce, and CRM best practices, as well as proven methods and workflows for […]
Copper Peak Gets Great Feedback and Achieves a 71 Net Promoter Score (NPS)
Copper Peak Logistics was built from the ground up to provide an exceptional quality customer experience. That is why we are so focused on providing personalized attention and adding the human touch to everything we do. This year we decided it was time to get honest feedback from our clients on our performance. We asked them to be brutally honest so we could hear what’s […]