Whether you have a tasting room, an online store, a subscription service, or any combination of those, you’ve entered into the world of direct-to-consumer (DTC) wine sales. Although it’s a lucrative channel for wineries, it can also be frustrating. DTC wine shipping by itself is influenced by a number of things, including:
- The availability of talent to work in the tasting room, manage your wine club and entertain happy customers at your events.
- Negotiating carrier rates
- Licensing requirements
- Tax laws (which vary from state to state)
- DTC wine shipping laws you need to comply with
- Customer expectations around eCommerce and shipping
- Working with a fulfillment and shipping partner
- Much, much more…
Things are even trickier when so many of these factors are in flux. So how does one plan ahead and prepare? What does the near future hold for things like labor, pricing, and so on? How should a thoughtful person respond? And what forces are going to shape wine shipping and fulfillment going forward?
These are questions we get a lot here at Copper Peak, and helpful answers to them could easily fill a book. So that’s what we did.
Our new eBook, Where is Wine Shipping and Fulfillment Going? The Trends You Need to Catch to Grow Your DTC Wine Sales Channel, follows up on many of the industry predictions we’ve made and looks at current trends to give you a clear picture of where DTC wine sales are going, and what needs to be part of your strategy going forward.
To give you some idea, here are a few of the things you’ll find in the eBook:
- The points at which competition is being most keenly felt in the market
- The forces driving the current labor shortage and how your business can respond
- Changes in business practices stemming from changes in tax laws and compliance
- Emerging technologies to improve the customer experience and sense of control
- Factors influencing carrier rates and labor costs
- New tools to help build robust eCommerce strategies
We are releasing the eBook for free to the public. All we ask for is the information below so we can follow up with you in a few weeks to see if it was helpful to you.