Our Predictions for the 2023 Holiday Season
One of the hardest things for a business owner is trying to predict what will happen in the future—and that seems to go double for wine and spirit sales. The holiday season is where things get busy, and so there are naturally a lot of questions: What will sell well? How do we avoid getting “stuck” with inventory at the end of the year? How […]
The Hidden Opportunities in This Year’s DTC Reports
Reading the latest reports on DTC wine shipping, one is reminded of the old story of the vending machine salesman who wanted to see if there was an opportunity to lease his machines to the local hospital. So he sends his two sons, who are also in the business, to scope out the waiting room and cafeteria. The next day, his youngest son calls and […]
Beat the Heat: Minimizing Return Shipments During the Summer Keeps Wineries and Wine Enthusiasts Happy
Amanda joined Copper Peak in 2019, bringing years of wine industry experience along with her. In her role as Account Executive, Amanda supports her clients with her expertise and commitment to outstanding service. As the scorching summer heat continues getting hotter and hotter, wineries and wine enthusiasts alike face a common challenge: Ensuring that their delicate bottles of wine arrive at their destination in optimal […]
Technology Trends for Selling Wine: AI, NFTs, and Gamification
Winemaking is one of the oldest industries in the world, and selling wine is one of the oldest mercantile trades there is. But despite the venerable traditions that run deep in the industry, there have been a number of ways in which new technologies are revolutionizing wine sales. The connections are not obvious at first, however. Sure, terms like AI, ChatGPT, NFTs, and gamification have […]
What is “White Glove” Service? And How Can It Optimize Your Wine Shipping?
Wine shipping and order fulfillment is a logistics game. And while the word “logistics” might conjure images of order picking, shipping tables, and trucks hitting the highway, it is often much, much more. The human element is what makes the difference between a frustrating brand experience, and an excellent one. A large part of that human element is what we call white glove service. If […]
Finding the Road Ahead for the Wine Industry in 2023 and Beyond
Both the Silicon Valley Bank (SVB) and SOVOS/ShipCompliant Direct to Consumer Wine Shipping (DtC) reports have come out, and both noticed the same thing: Overall wine consumption is showing negative growth, with a loss of both volume sold and value. While this might sound like disappointing news, there’s something important tucked away in these reports, too: A way forward for the wine industry, and a […]
Employee Spotlight: Gabriel Rodriguez
Meet Gabriel Rodriguez, Operation Lead here at Copper Peak. Gabriel manages the second shift crew, ensuring that our operations run smoothly throughout the day until closing. Gabriel is the type of person who “works hard, and unwinds harder.” In his role as Operation Lead, Gabriel is responsible for many aspects of the business: He ensures that everyone has what they need in their work areas […]