A lot has been written about the effect that packaging has on the “brand experience.” Beyond package design, though, there is the mostly undiscovered territory of how the unpackaging event itself is a part of the customer experience. This represents another good opportunity for customer engagement. What is the difference between good packaging and unpacking? Packaging has mostly focused on elements of design: What are […]

Over the past couple of years, we’ve seen a surge of interest in things one would consider “craft.” For example, there is the culture of the Maker’s Movement, where champions of do-it-yourself projects share projects and tips for just about everything. There is also the rise of STEAM in education, meaning a renewed focus on Science, Technology, Engineering, Art, and Mathematics (and a natural outgrowth […]

On the homepage of our website, we proudly display the fact that we are into “Craftsmanship Fulfillment.” If you haven’t heard the term before, you might wonder what it means. One big assumption is that it means “fulfillment for industries where craftsmanship matters.” That is true. We specialize in wine logistics and fulfillment, for example, because we understand the heart and soul that goes into […]

In our previous post, we took a look at the history of flash sales and how they became a fixture in the DTC wine industry. Although this sales model has fared better with wine than with many other products, it does appear that the culture at large does not have the enthusiasm for flash sales that it once did. Inevitably, any sales model will go […]

When you are not “in” logistics and fulfillment, it’s hard to appreciate how much time it consumes. Here we’re not just talking the time it takes to locate, pick, pack, ship, and deliver an item. (Though that’s important too). But actually managing the logistics operation and maintaining control of your own data can be a daunting and time-consuming task. Few people realize this until they […]

We introduce the second part of our Subscription Services Reports: The Cutting Edge of Wine Subscription Models – How the Industry is Driving Engagement with Technology, Personalization, and More.   The subscription services business is one of the fastest growing segments in eCommerce today. Wine clubs have existed for some time, well before the most recent subscription service craze. They have allowed wineries to bring their […]