Raising a Glass To Gratitude: Thanksgiving Reflections
My day-to-day life here at CPL is often focused on the intricacies of our operations, the challenges we face, and the strategies we employ to overcome them. I lead our team through navigating the complex web of transportation, supply chain management, and customer satisfaction. It is a challenging position that demands constant adaptation, innovation, and collaboration. As Thanksgiving approaches, it is crucial to pause and take a moment to […]
The Season of Giving: 2023 Update
‘Tis the season…of giving! As the holidays are quickly approaching, we have been thinking about the various admirable local charitable organizations and how we can contribute to their causes this year. As you embark on your seasonal shopping, we ask you to please keep these organizations in mind, and join us in giving generously. Cheers! Charitable Organizations in Wine Country Napa Valley Education Foundation (website) […]
Our Predictions for the 2023 Holiday Season
One of the hardest things for a business owner is trying to predict what will happen in the future—and that seems to go double for wine and spirit sales. The holiday season is where things get busy, and so there are naturally a lot of questions: What will sell well? How do we avoid getting “stuck” with inventory at the end of the year? How […]
The Hidden Opportunities in This Year’s DTC Reports
Reading the latest reports on DTC wine shipping, one is reminded of the old story of the vending machine salesman who wanted to see if there was an opportunity to lease his machines to the local hospital. So he sends his two sons, who are also in the business, to scope out the waiting room and cafeteria. The next day, his youngest son calls and […]
Beat the Heat: Minimizing Return Shipments During the Summer Keeps Wineries and Wine Enthusiasts Happy
Amanda joined Copper Peak in 2019, bringing years of wine industry experience along with her. In her role as Account Executive, Amanda supports her clients with her expertise and commitment to outstanding service. As the scorching summer heat continues getting hotter and hotter, wineries and wine enthusiasts alike face a common challenge: Ensuring that their delicate bottles of wine arrive at their destination in optimal […]
Technology Trends for Selling Wine: AI, NFTs, and Gamification
Winemaking is one of the oldest industries in the world, and selling wine is one of the oldest mercantile trades there is. But despite the venerable traditions that run deep in the industry, there have been a number of ways in which new technologies are revolutionizing wine sales. The connections are not obvious at first, however. Sure, terms like AI, ChatGPT, NFTs, and gamification have […]
What is “White Glove” Service? And How Can It Optimize Your Wine Shipping?
Wine shipping and order fulfillment is a logistics game. And while the word “logistics” might conjure images of order picking, shipping tables, and trucks hitting the highway, it is often much, much more. The human element is what makes the difference between a frustrating brand experience, and an excellent one. A large part of that human element is what we call white glove service. If […]