The CPL Buzz
06.02.2021 | by: Milton Cornwell
Multiple Shipping Facilities – Does it make sense?

Why should it matter if your DTC fulfillment partner has multiple shipping facilities? We’ve found that the question of multiple shipping facilities is a very misunderstood concept in the wine fulfillment business, especially when it’s called many things—bifurcation, forward staging, and splitting inventory. Some wineries assume that multiple facilities means that the vendor is too big for them, or the concept is possibly too complex […]

Read Article
06.20.2019 | by: The Copper Peak Team
The Ultimate Guide to Choosing a DTC Wine Fulfillment Partner

The eBook That Will Tell You How to Survive Today’s Complex Wine DTC Fulfillment Landscape   If the past few years have taught us anything, it’s that DTC fulfillment and shipping are far more complex than winery owners and DTC channel managers first suspect. First, there are the typical issues that come with the territory. For example, if you handle fulfillment and shipping in-house, you […]

Read Article
05.28.2019 | by: The Copper Peak Team
DTC Wine Sales and the Final Mile of Delivery

[Updated May 28, 2019] As important as “bud break” is in the wine industry, equally important is the final mile journey that your wine takes when a customer purchases from your Direct to Consumer channels. You’ve probably noticed that shipping wine is very different from shipping other kinds of goods. And yet, customers still expect the same low cost and convenience that they get from […]

Read Article
04.12.2018 | by: Milton Cornwell
DTC Wine Shippers Come In All Shapes and Sizes – Why Your Winery Should Care

Just like wineries themselves, DTC fulfillment providers are quite different when you take a hard look at them. More times than not, size of the organization plays a big role in determining how they operate and the solutions they can offer their clients. Here’s an analogy: You need to buy a ladder so you can do some work on your house. Do you go to […]

Read Article
06.08.2016 | by: Merilee Anderson
4 Tips for Sending Wine Media Samples

Tasting rooms and wine clubs are not the only way to spread the “good news” about a winery’s outstanding product quality (and thereby boost Direct-To-Consumer (DTC) sales).  Getting your wine in front of reviewers, writers, and other influencers, as well as into wine competitions, can be an important part of the marketing and outreach program for any winery. To do that, your winery will need […]

Read Article
05.09.2016 | by: Milton Cornwell
Is the Data Generated by Your DTC Sales Protected? What Wineries Should Know.

If you are in (or getting into) the Direct to Consumer (DTC) wine space, there are likely a lot of issues you are trying to tackle at once: containing shipping costs, choosing warehousing solutions, keeping products cool during transit, and exploring options for multiple shipping locations, just to name a few that we’ve written about. So it’s understandable if the issue of data security practices […]

Read Article
01.25.2016 | by: The Copper Peak Team

Thank you for your interest in our findings from the 2016 DTC Wine Symposium.  We have assembled responses from the show and will email you a copy of the full report. Please complete the form below:

Read Article