The CPL Buzz
04.04.2019 | by: Merilee Anderson
Flash Sale Sites for Wine: Where Are They Today?

Updated April 4, 2019 If one were to look at DTC wine sales a decade or so ago, one would see that flash sales sites were all the rage. Some of those sites still exist, but they are not enjoying the popularity they once had. Is this just because they were a flash-in-the-pan trend? Or have economic conditions and competition changed the DTC landscape? There […]

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04.03.2017 | by: Milton Cornwell
Not All Subscription Models Are the Same…

In the past we’ve written about subscription service models, comparing them with the “fruit of the month” clubs of past decades. While the idea of regularly sending items to club subscribers is certainly not new, today’s subscription models have grown and diversified in many exciting ways. Wineries considering a wine club subscription service will want to think through the different types and ensure that they […]

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11.10.2016 | by: The Copper Peak Team
Are Wine Subscription Services Today’s Flash Sales? The Evolution of Two Models.

In our previous post, we took a look at the history of flash sales and how they became a fixture in the DTC wine industry. Although this sales model has fared better with wine than with many other products, it does appear that the culture at large does not have the enthusiasm for flash sales that it once did. Inevitably, any sales model will go […]

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09.19.2016 | by: The Copper Peak Team
Subscription Services: Wine Industry Leaders Share Their Insights

Subscription services, in the form of wine clubs, are a hot topic today. This past summer, Copper Peak Logistics conducted a user group panel at ShipCompliant DIRECT 2016 (of which we are also a sponsor). Now, our readers can get the fully distilled content from that panel in our most recent white paper, “The Cutting Edge of Wine Subscription Models: How the industry is driving […]

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08.17.2016 | by: The Copper Peak Team
Unilever Buys Dollar Shave Club: What This Means if You Have a Wine Club

It was recently announced that European giant Unilever purchased the Dollar Shave Club, to the tune of a cool $1 billion. This signals that a disruptive shift in the economy has come of age. It also means that wineries should take a long look at modern subscription models to keep up with best practices when it comes to their own wine clubs. As we mentioned […]

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07.12.2016 | by: The Copper Peak Team
Subscription Services a Hot Topic at ShipCompliant Direct 2016

  Last month, we had the pleasure of conducting a user group panel at the ShipCompliant Direct 2016 event, of which we were also a proud sponsor. That panel included industry experts weighing in on a topic that everyone is exploring these days:   Subscription Services.   The idea of a subscription service is not new in the wine space; wineries have been running wine […]

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04.22.2016 | by: The Copper Peak Team
Lessons from Subscription Services

There are many ways for a wine company to build their brand. Of these, wine clubs are a great way to build a loyal customer base while creating a consistent revenue stream. Still, many wineries face a challenge when it comes to sustaining effective wine clubs. In fact, some of the industry statistics tracking wine club participation paint a less-than-rosy picture[…]

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