Last month, we had the pleasure of conducting a user group panel at the ShipCompliant Direct 2016 event, of which we were also a proud sponsor. That panel included industry experts weighing in on a topic that everyone is exploring these days:
The idea of a subscription service is not new in the wine space; wineries have been running wine clubs for decades. What is interesting, though, is how other industries have gotten into the game—and what the wine industry can learn from successful models. (For a more complete review of this topic, take a look at our white paper, “From Wine Club Subscription to Wine Club Experience,” available for download.)
The panel included some knowledgeable experts in this space, including:
Evy Chu, Ecommerce Manager., Blue Apron
Sam Straka, Product Manager., ShipCompliant
Laila Subaie, Wine Club Manager., Miner Family Winery
Ariel Myers, VP of Sales, Recurly, Inc.
We’ve made available our slides from the panel here for those who couldn’t make it. And we will also have a forthcoming in depth report with detailed information from the panel.
To give you a taste, we discussed:
- How curation and personalization WOWs customers–and why they are needed for any wine club or subscription service.
- What customer relationship management is, and why it is critical to success.
- Why “pricing to perform” is a critical factor in increasing value to your existing customers and reducing churn.
- How millennials are driving the wine market more and more.
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