Starting a Business is Like Raising a Child…
Elon Musk, CEO of SpaceX and Tesla and a world-renowned investor, engineer, and inventor, once said, “Creating a company is almost like having a child.” Man, was he ever right. Ten years ago we gave birth to our baby, Copper Peak Logistics. It wasn’t just a matter of getting an idea on a whim, raising some capital, and hanging a sign on a building. […]
A Deeper Dive Into the Unpacking Experience in DTC Wine Sales
Retailers have known for decades that packaging represents an important touchpoint with consumers. This has lead to an entire field of package design, which has kept a massive army of designers and engineers employed and making ever-more-interesting boxes and displays. When it comes to DTC shipments, however, things are much more akin to the Wild West: Best practices are suggestions more than strict laws, […]
Not All Subscription Models Are the Same…
In the past we’ve written about subscription service models, comparing them with the “fruit of the month” clubs of past decades. While the idea of regularly sending items to club subscribers is certainly not new, today’s subscription models have grown and diversified in many exciting ways. Wineries considering a wine club subscription service will want to think through the different types and ensure that they […]
We Were Right: Millennials are Changing the Wine Market!
In 2015, we published some materials that predicted, in part, that Millennials were a growing segment in the wine market—and that with their entry into the market would come a change in consumer behavior toward brands and the wine experience. After listening to the Silicon Valley Bank 2017 Wine Report (SVB report for short), I was relieved to hear that we were, by and large, […]
8 Takeaways from the 2017 SVB Wine Report by Rob McMillan of Silicon Valley Bank
Recently, I had the pleasure of participating in a webinar about the state of the 2017 Wine Industry hosted by Silicon Valley Bank (SVB). Every year, SVB puts out one of the wine industry’s most authoritative annual reports, with forecasts based on a survey of more than 500 wineries. Here are some of the main takeaways from that webinar: Younger generations are slowly creeping into […]
White Glove Service: Nine Case Studies That Reveal the Keys to Building True Customer-Oriented Organizations
Some of the most successful brands in any industry have a service orientation. The height of service is often called “white glove service,” a term that is catching on in many places. But what is white glove service? We argue that it is not just great service by front-line employees, but a pattern of decisions and practices by organizations that routinely and consistently make this […]
How Leading Companies Are Nailing the Whole ‘White Glove Service’ Thing
Some of the most successful brands in any industry have a service orientation. The height of service is often called “white glove service,” a term that is catching on in many places. But just what is white glove service? We take a serious look at this question and more in our latest report, “White Glove Service: 9 Case Studies That Reveal the Keys […]