Connecting with the Consumer: An Interview with Bronwyn Ney, Expert in Customer Relationship Marketing
Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here […]
Kitting Can Be Creative, But Start Planning with Your Fulfillment Partner Now
eCommerce and buying patterns have drastically changed in the wake of COVID-19. With these DTC shifts comes the opportunity for wineries to really explore and expand their unique and personalized offerings. Corporate gifting, holiday gift packs, and tasting kits really took off as companies and individuals replaced in-person happy hours and parties with gifts shipped to people’s homes. As we experienced over the last year […]
Multiple Shipping Facilities – Does it make sense?
Why should it matter if your DTC fulfillment partner has multiple shipping facilities? We’ve found that the question of multiple shipping facilities is a very misunderstood concept in the wine fulfillment business, especially when it’s called many things—bifurcation, forward staging, and splitting inventory. Some wineries assume that multiple facilities means that the vendor is too big for them, or the concept is possibly too complex […]
Employee Spotlight: Steve Colson
Meet Steve Colson, our Director of Operations, based in St. Louis. Steve has been with the company for 13 years and bears the Copper Peak staff nickname of “master chef” because he’s always cooking and bringing in his specially prepared dishes to keep his hungry staff members happy and well fed. (That said, we often notice Steve with a diet coke in one hand and […]
The Shipping Industry is Facing New Challenges
Shipping had a brief moment in the public spotlight last month when a tanker ship became stuck in the Suez canal, an event that had ripple effects throughout global trade—not to mention one that became fodder for internet memes. But dig a little deeper, and we see that shipping and logistics has gone through a more tectonic change in the last year. The causes might […]
Make a Splash, Steal the Show: An Interview with Steve Randazzo, Expert in Experiential Marketing
Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID Economy.” We spoke with Steve recently about in-person and online experiences, and how wineries can approach them no […]
Employee Spotlight: Sue Price
Meet Sue Price, Shipping Lead at Copper Peak based in the St. Louis warehouse. Sue’s day-to-day role is spearheading all of the company’s shipping operations, a position she has held since 2014. Sue is responsible for all of the picking, packing, and shipping that Copper Peak performs. Any wine transported to a client has gone through the careful process that Sue and her team oversee. […]