The New Meaning of “Customer Experience” in a DTC Wine World
What is the value of a bottle of wine, to the consumer? Perceived quality is part of the equation, as is price. But the experience surrounding the purchase and enjoyment of that wine plays a large role, too. Many wineries are learning that they need to provide an experience in their tasting rooms. But there are experiences that come with wine club subscriptions and eCommerce […]
The Ultimate Guide to Choosing a DTC Wine Fulfillment Partner
The eBook That Will Tell You How to Survive Today’s Complex Wine DTC Fulfillment Landscape If the past few years have taught us anything, it’s that DTC fulfillment and shipping are far more complex than winery owners and DTC channel managers first suspect. First, there are the typical issues that come with the territory. For example, if you handle fulfillment and shipping in-house, you […]
Your Guide to DTC Wine Shipping for 2019 and Beyond
Whether you have a tasting room, an online store, a subscription service, or any combination of those, you’ve entered into the world of direct-to-consumer (DTC) wine sales. Although it’s a lucrative channel for wineries, it can also be frustrating. DTC wine shipping by itself is influenced by a number of things, including: The availability of talent to work in the tasting room, manage your wine […]