When people think about Wine Fulfillment, they often imagine the final mile—packages arriving on doorsteps like shiny new pickups rolling off the lot. It’s the glamorous part. Cue client smiles, thank-you emails, corks popping, and the sweet smell of success.
But before we get to the harvest (aka delivery), there’s some serious groundwork that has to happen. And at the heart of that is receiving—the engine under the hood, the plow before the plant, the grease that keeps the gears turning.
Let me break it down.
Receiving: The Tractor That Starts the Season
Receiving is the first step in the lifecycle of a product here at Copper Peak Logistics, and just like in farming, if you don’t prep the soil right, you can forget about a good crop. In logistics terms, receiving is the moment your inventory rolls in and we say, “Alright, let’s get to work.”
We inspect it, sort it, scan it, and make sure everything is just as it should be—no missing foils, or damaged labels, no wrong SKUs, or broken wax, or low fill surprises to be found further downstream.
It’s not glamorous, but it’s essential. Like a farmer wouldn’t skip plowing and go straight to planting, we wouldn’t skip receiving and go straight to shipping. That’s how you end up with delayed deliveries and unhappy customers.
Inventory Accuracy: Calibrating the Tools
Once received, inventory has to be dialed in just right—like tuning a tractor or tightening the bolts on a classic engine rebuild. If your counts are off or your parts aren’t in the right place, the whole system misfires. Detailed product descriptions ensure we match every vintage, varietal, appellation, and every fine detail from Estate, or Reserve, to Old Vine. Our team quality checks every detail each time a bottle is touched in every process we do. And just like a mechanic knows when a wrench is out of place, our team knows when products need to be fine-tuned to ensure order accuracy. That attention to detail keeps operations humming and orders flowing like a well-oiled V8.
Delivery: The Harvest (or the Joyride)
Now for the big moment: delivery. This is what all that groundwork leads up to. For the farmer, it’s the full grain silo. For the mechanic, it’s the roar of the engine when the rebuild is complete. For Copper Peak? It’s the satisfied customer, singing our praises, when their consumer’s receive their packages in perfect condition.
But make no mistake—none of this happens without that solid start at receiving. You can’t harvest what you didn’t plant, and you can’t deliver what you didn’t properly receive.
Tip Your Cap to the Crew
So here’s to the folks on the docks and in the receiving bays—the ones checking pallets, logging SKUs, and setting the stage for every successful delivery. You’re the mechanics in the pit crew, the farmers behind the bounty, and the true foundation of greatness here at Copper Peak.
Because in this business, delivery might get the glory—but receiving is where the real work begins.
Some tips to Help Perfect the Receiving Process:
- Provide a BOL with every delivery. If you don’t have one, or lost it on the way, no problem. Just ask our receiving team for a bank BOL and we’ve got you covered!
- Keep SKUS in separate cartons when able. If you find yourself needing to mix SKUS in a carton, it is always appreciated if you note it on the outside of the carton or tell our team upon delivery.
- Enter your Inventory Transfer (ASN) prior to delivery….and if you can include the Inventory Transfer (ASN) number on the BOL, or outside of the carton, you might just become the receiving team’s favorite client.
- Anything interesting happening with the product you are dropping off in the future, just let us know! Is it going back out to be waxed, is it destined for a kitting project, are their orders on hold waiting for the product, whatever it maybe, the more information we have the better we can react. Additionally, we play wine trivia games at Copper Peak, so any interesting facts you can share may help us win in the future!