From Wine Club Promotion to Wine Club Experience: Lessons from Subscription Services Report #1

There are many ways for a wine company to build their brand. Of these, wine clubs are a great way to build a loyal customer base while creating a consistent revenue stream.

Still, many wineries face a challenge when it comes to sustaining effective wine clubs. In fact, some of the industry statistics tracking wine club participation paint a less-than-rosy picture:

• The length of time that a typical customer keeps a wine club membership is between 24 and 28 months, on average.[1]
• 29% of all wine clubs have an average membership of less than 12 months.[2]
• 59% of wine clubs have fewer than 500 members.[3]

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