It’s Thanksgiving week. In coming days families across the nation will be sitting down to give thanks and celebrate all the good things that happened this year.
The Copper Peak team uses this time of the year to express thanks to our clients, business partners, family, and friends, and to celebrate another awesome year together.
But this year is different. The harrowing days of firestorms are still vivid in our memories, and so we also add our sincere appreciation to the brave men and women that came to fight the devastating forest fires of a month ago.
Our community has once again shown what makes it a great place to live and work. We have come through the worst that mother nature could throw at us a stronger and more resolute group.
Here are a few thoughts to keep in mind as we celebrate our great Thanksgiving holiday….
We’re thankful for the people. We have a great deal of faith in the people of California, and in the wine industry here. This is not the first time that the wine industry in California has had to deal with adversity. It has weathered floods and drought. It has tackled labor challenges, regulations challenges, and competitive challenges. It has even dealt with its share of fires before this year’s’ record-setting events. And every time, the people in this industry have met these challenges with hope, humility, and humor.
We’re thankful for life and opportunity. Our hearts go out to the people and businesses affected. We know that the impact of these fires for some is still being felt. That said, we also realize that things could have been much worse. We are relieved that so many stayed safe. And we know that with life and a good attitude comes opportunity. We are thankful for ours, and we hope that others will see the opportunity in this, too.
We’re thankful for help. From the brave people who fought the fires to those who volunteered their time and resources, we should be thankful for those who take risks to help others. We should also acknowledge the people all over the country who sent well wishes and offered support to everyone affected. That kindred spirit gave everyone strength as the firefighting wore on and continues now.
We’re thankful for everyone that loves wine. There has never been a better time to visit both Napa and Sonoma valleys to enjoy great winery properties and savor delicious wine and food. We hope everyone across the country and overseas will come see what wine country has to offer. And if a trip is out of the question, let your finger do the shopping online and let us bring our fabulous products directly to your doorstep. We are at your service.
In short, there is much to be thankful for this season. We hope that you will take a moment to reflect with us and toast all the things that bless you and yours.
The Team at Copper Peak Logistics